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Stuart Weitzman Expands Its Horizons with a New Men's Campaign

In an ambitious move that underscores its commitment to excellence, Stuart Weitzman, a leading luxury footwear label under Caleres, has launched the next chapter of its 'Stuart Weitzman New York' campaign. The focus of this new campaign, unveiled on January 13, 2026, is the metropolitan professional man, a demographic that embodies the energetic yet refined lifestyle of New Yorkers.

Embracing New York's Spirit

This campaign is not just a marketing initiative; it's a tribute to New York City and the thriving individuals who navigate its bustling streets. Continuing from its previous 'Stuart Weitzman New York' launch for Fall 2025, this latest effort features stylish loafers and lace-ups designed specifically for that unique blend of chaos and calm found in urban life. The initiative aims to resonate with high achievers who appreciate both form and function in their fashion choices.

The collection is replete with a capsule-ready selection of footwear crafted for the modern man. Featuring elevated loafers and lace-ups, this is a step forward in the brand's evolution into men's fashion. The versatile footwear pieces reflect the brand’s New York roots and Italian craftsmanship, making them suitable for a variety of occasions, from daytime meetings to evening outings.

Captivating Imagery and Innovative Design

The campaign features stunning visuals that capture various aspects of a man’s life in the city. It showcases day-to-day activities like sipping coffee at a sidewalk café or rushing to a meeting while striding confidently in his stylish shoes. These scenarios are set against iconic New York backdrops that add to the narrative of sophistication and urbanity.

The collection features innovative designs, including polished tassel loafers and modern penny loafers equipped with sport-inspired midsoles. The brand has also introduced rugged lace-ups with lug soles and sleek loafers with unique tie details. Each silhouette has been meticulously designed to enhance the wearer’s experience while providing style and versatility.

A Thoughtful Approach to Expansion

Jonathan Lelonek, Brand President of Stuart Weitzman New York, stated, _“As we continue our expansion into the men's footwear category, we set out to further distinguish ourselves from our competitors. Guided by insights and an in-depth understanding of our customer, we are honing our strategic focus on creating elevated and versatile loafers and lace-ups that both work with and effortlessly elevate his wardrobe.”_

This approach emphasizes a careful calibration of the brand's strengths to meet the demands of the modern man while maintaining the iconic Stuart Weitzman appeal.

Aided by Expert Vision

The new campaign is captured through the lens of acclaimed fashion photographer Ned Rogers, who has a history of collaboration with the brand. His artistic vision brings forth the high-fashion aesthetic that aligns with Stuart Weitzman’s identity, utilizing a minimalist black-and-white style that speaks to the brand’s heritage.

In this campaign, international supermodel Sean O’Pry embodies the essence of the Stuart Weitzman man, showcasing confidence and sophistication in every scenario presented.

Accessibility and Availability

The Stuart Weitzman Men's Collection is now available for consumers at stuartweitzman.com, in designated Stuart Weitzman boutiques, and select retail partners globally. This wide availability ensures that urban professionals can easily access the style and quality synonymous with the Stuart Weitzman name.

About Stuart Weitzman

Founded in 1986, Stuart Weitzman has been a beacon of strength and elegance in women's footwear, evolving into a holistic brand catering to all aspects of modern life while maintaining British-inspired craftsmanship. As it expands into men’s footwear, it continues to embrace innovation while reflecting its timeless ethos of empowering individuals to step forward with confidence and style.

About Caleres

Caleres, as a leading footwear portfolio, houses popular brands including Famous Footwear, Sam Edelman, and Allen Edmonds. With a history of nearly 150 years, Caleres is committed to delivering products that inspire consumers to feel great, starting with their feet.

For more information, visit caleres.com.