Experience the Essence of Edo at Edogoya's Limited-Time Pop-Up in Yurakucho Marui!

Bringing Edo Elegance to Modern Gifts

A limited-time pop-up store for Edogoya, a gift sweets brand inspired by Edo culture, has opened in Yurakucho Marui. This special initiative by Marui Co., Ltd. (Headquartered in Nakano, Tokyo) aims to create an exciting experience for gift-givers and recipients alike. Each treat at Edogoya is designed to evoke joy, embodying a wish for smiles all around.

What is Edogoya?

Edogoya beautifully merges Japan's delectable flavors with an elegant Japanese design. Its signature product, Ikimachi Chocolate, features rich chocolate with inventive flavors enhanced by traditional Japanese ingredients. The meticulous craftsmanship behind each piece offers a unique texture, making Edogoya sweets perfect gifts for any occasion. Seasonal specials and collaborations with popular characters widen the appeal even further, ensuring there's something for everyone.

Highlights of Edogoya's Offerings

1. Ikimachi Chocolate - 655 yen (tax included)
This chocolate is designed to pair perfectly with Japanese tea, showcasing a seamless melt-in-your-mouth experience. Its original blend balances sweetness and richness, with delicate craftsmanship enhancing the taste. Each piece promises an exciting new discovery, inviting you to savor its harmonious blend of traditional and contemporary flavors.

2. Milk with Azuki
This is the star of the series, known for its pronounced azuki bean flavor. As you open the bag, a delightful aroma wafts out, beckoning you to indulge. The creamy white chocolate melts seamlessly, complemented by the crispy texture of the roasted azuki beans, creating a satisfying taste that has you reaching for more.

3. Matcha with Kaki Seeds
A unique blend of deep matcha chocolate and crunchy kaki seeds creates a delightful sweet-savory combination. Designed with symbols of longevity and good fortune, this piece embodies the wish for a prosperous new year for all who enjoy it.

4. Hojicha with Cherries
This blend of roasted tea chocolate topped with juicy cherries offers a gentle sweetness and roasted aroma, perfect for fruit lovers. It's topped with cheerful decorative designs, inspired by folklore that brings laughter and joy.

5. Black Sugar with Soy Flour
When you open this bag, a rich aroma of roasted soy fills the air. The creamy white chocolate infused with a black sugar and soy flour mixture delivers a rich and indulgent flavor. Decorated with motifs of traditional Edo toys representing prosperity and family ties, this pack radiates the vibrancy of Edo's streets.

6. Caramel with Apple
This treat features indulgent white chocolate with caramel and juicy apples for a delightful flavor experience. Decorated with motifs of the Daruma doll, it symbolizes good fortune and aspirations.

In addition to these featured items, Edogoya presents a rich variety of sweets sure to tempt anyone's palate. You'll want to explore all the combinations available—each crafted to bring you joy.

7. Shinagawa Montjiro Matcha Langue de Chat - 1,880 yen (tax included)
This item showcases the essence of matcha with its rich, deep flavors. Meticulously developed to offer both bitterness and sweetness, it combines fragrant matcha from Yame in Fukuoka with deep-steamed green tea from Kagoshima, boasting a perfect balance of taste and texture.

8. Matcha Cookies
Delightfully crisp cookies infused with rich matcha and green tea flavors offer a harmonious blend of lightness and warming depth, honed by skilled artisans.

9. Matcha Chocolate
Exquisite matcha chocolate crafted from premium Yame matcha delivers a rich, profound flavor combined with a gentle sweetness for an unforgettable taste experience.

Shop Information

- Location: Yurakucho Marui, 1F Event Space
- Duration: December 25, 2025, to January 26, 2026
- Hours: 11:00 AM – 8:00 PM

Note: Event details, participating brands, and product availability are subject to change without notice. Due to limited stock, items may sell out swiftly. Images are for illustration purposes and may differ from actual products.