#China #Kuala Lumpur #Haier Group #Global Fans Festival #Sport Innovation

Haier's Global Fans Festival 2026

The Haier Group officially inaugurated the 7th Global Fans Festival on December 19, 2025, in an event that brought together fans from around the world to celebrate the spirit of champions in sports and life. The festival debuted its exciting 2026 theme, “Champion Your Haier Life,” highlighting its commitment to enhancing quality of life through innovative technology and community engagement.

This year, the festival is significantly impactful as it marks the further expansion of Haier's global presence. Following an impressive launch on November 20 in Liverpool, the festival is now taking place in Kuala Lumpur, Malaysia, drawing in sports enthusiasts and Haier supporters to its exciting five-day event at The Piazza in Bukit Jalil from December 17 to 21. The venue, covering 2,600 square meters, features various activities including football, tennis, and badminton matches, allowing participants to immerse themselves in a unique lifestyle powered by smart technology.

The Global Fans Festival began in 2019 and has grown into a vibrant series of interactive activities that connect the brand with consumers worldwide. Each festival highlights iconic sporting events such as the Australian Open and Roland-Garros, creating unique experiences that go beyond traditional consumer interactions, fostering emotional connections with the Haier brand.

This year's focus on sports encompasses over 100 events, the Haier Fans Cup, held in over 20 countries throughout the year, including major cities like Melbourne, Shanghai, Paris, and Berlin. These events are intended to offer a full spectrum of fun and engaging sports festivals where fans can explore, play, and enjoy not just the competition but the inclusive community spirit Haier promotes.

Wang Mei Yan, the Vice President and Chief Brand Officer of Haier Group, articulated the vision for the festival: “Looking into 2026, the Global Fans Festival will feature three significant upgrades: expanding our global footprint into more countries, enhancing collaborative creation, and developing an innovative environment that merges online and personal interactions.” This approach is designed to foster deeper emotional ties through sports marketing, empowering users to actively participate in the development of innovative products and services.

With a strong reputation in the market, Haier Group has been a leader in home appliances for over 16 consecutive years, continually ranking #1 in global retail sales as per Euromonitor International. The company operates in over 200 countries and serves over one billion households worldwide, establishing itself as a reliable and beloved global brand. With 10 major R&D centers, 71 research institutes, and 163 production centers, their innovative approach not only revolutionizes products but also works towards improving consumers’ everyday lives.

The festival resonates not only as a marketing strategy but as a commitment to inclusivity and community involvement. By engaging with sports fans through immersive experiences and collaborative opportunities, Haier aims to solidify its status as a forward-thinking brand committed to innovation and customer satisfaction.

Conclusion

The Haier Global Fans Festival 2026 is set to traverse the globe, encouraging hundreds of millions of fans to partake in a unique initiative that merges sports, technology, and community. The festival is more than just a celebration; it's an embodiment of Haier's mission to enhance life quality through connectivity and innovation that champions both users and the technology that supports them. For more information about this pioneering event and the technology behind it, visit Haier's official website.