#USA #Los Angeles #Car Culture #LA Auto Show #SPARQ

SPARQ Returns to the Los Angeles Auto Show

SPARQ, an innovative startup based in Irvine, California, is making headlines by rethinking how drivers interact with their cars. This November, the company will dazzle attendees at the 2025 Los Angeles Auto Show with an immersive experience that celebrates car culture in Southern California. Spanning multiple days, the exhibit will take place in the Concourse Hall, featuring a stunning lineup of vehicles, including hypercars, Formula 1 machines, and iconic movie cars from hits like "Fast & Furious" and "Need for Speed."

This marks SPARQ's second consecutive appearance, following its impressive debut last year. The company has exciting plans in store, including the unveiling of enhancements to SPARQ Diagnostics, a revolutionary device that acts as a personal AI mechanic. At a price of $129, this gadget allows drivers to engage in conversations with their vehicles, gaining valuable insights into maintenance and repair needs. With the ability to track over 50,000 vehicle codes, SPARQ Diagnostics stands apart by customizing information based on individual driving habits and vehicle conditions.

Each day of the exhibit promises a unique theme, ensuring every visitor has a distinct experience. From daytime exhibits to after-hours events featuring live music, SPARQ's setup is designed to engage and entertain. Attendees can look forward to soaking in the vibrant car culture of Los Angeles, exploring legendary cars such as Dominic Toretto's iconic Dodge Charger, while mingling with creators and industry figures.

Terri Toennies, president of the Los Angeles Auto Show, expressed her enthusiasm for SPARQ’s contributions this year. “SPARQ has created something truly special,” she stated. The blend of rare vehicles, hands-on experiences, and beloved movie cars offers fans an unparalleled celebration of automotive passion and creativity.

In addition to its stunning vehicle showcases, SPARQ is set to introduce a new feature for its flagship device, providing real-time insights into vehicle health. Details about these advancements will be revealed closer to the opening day.

Exhibit Schedule Highlights

• - November 22-23: Hypercar and F1 Experience featuring rare performance vehicles and a ticketed watch party for the Vegas F1 race.
• - November 24-25: Petersen Museum Experience in collaboration with the Petersen Automotive Museum, spotlighting iconic cars.
• - November 26: Need for Speed Experience showcasing vehicles from the beloved franchise, complemented by guest appearances from creators.
• - November 28: Fast & Furious Experience, featuring hero vehicles from the films and production team members.
• - November 29-30: West Coast Car Culture Experience, celebrating LA’s automotive heritage including lowriders and hip-hop designs.

Tickets for the events are limited and anticipated to sell out quickly. Interested individuals should sign up to receive notifications when they go on sale.

The Los Angeles Auto Show runs from November 21 to November 30, 2025, at the Los Angeles Convention Center, promising an extensive lineup of activities and attractions. General admission tickets are available now, with various pricing options for adults, seniors, and children.

As SPARQ pioneers automotive innovation and redefines driver-vehicle interaction, it stands at the forefront of an evolving industry eager for advancements that simplify and enhance the driving experience. The company’s mission embodies the voice of one of life’s most significant purchases, empowering drivers with knowledge and connection to their vehicles. By signing up for updates via laautoshow.com, enthusiasts can stay informed on special lineups and ticket availability.

Conclusion

The Los Angeles Auto Show remains a pivotal event in the automotive calendar, and SPARQ's contribution is set to elevate the experience for thousands of attendees, making it a must-visit for car lovers and technology enthusiasts alike.