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Supporting Student-Athlete Mental Health: POWERADE and Morgan's Message Partnership

In a groundbreaking initiative aimed at student-athlete mental health, POWERADE has announced its partnership with Morgan's Message, recognizing the importance of mental well-being during Mental Health Awareness Month. This collaboration sets out to shatter the stigma surrounding mental health discussions in the athletic community, providing essential support and resources for athletes.

A Commitment to Holistic Wellness

This alliance highlights POWERADE's dedication to promoting comprehensive wellness among athletes. Understanding that optimal performance involves not just physical conditioning but also mental fortitude, this partnership encourages athletes to give attention to their mental health with the same seriousness as their physical training. Together, POWERADE and Morgan's Message are committed to cultivating an environment where mental health is considered a key component of an athlete's success.

Scholarships for Future Leaders

To further this mission, POWERADE will be awarding four exceptional student-athletes who align with the values of Morgan's Message, each receiving a $5,000 scholarship to assist with their college expenses. These chosen ambassadors have shown remarkable leadership in advocating for mental health awareness and are set to inspire fellow athletes to engage in necessary conversations regarding mental well-being.

Engaging the Community

Beyond scholarship support, this partnership will also implement initiatives directly impacting student-athletes through events at selected collegiate games. Known as Dedication Games, these events aim to spotlight the vital dialogue surrounding mental health in sports, thereby inviting athletes, their families, coaches, and broader communities to participate in essential conversations. The goal is to foster a supportive network that encourages athletes to seek help and share their experiences.

In the words of Leah Macko, Vice President of Brand for POWERADE, "True strength includes both physical endurance and mental resilience." This partnership not only reflects a shift in how sports brands view athlete wellness but also underscores the urgency of addressing mental health in the competitive landscape of athletics.

Honoring a Legacy

Morgan's Message was founded in memory of Morgan Rodgers, a gifted lacrosse player whose life was tragically cut short. Her passion for the sport and struggles with mental health have inspired a significant movement aimed at normalizing mental health discussions among athletes. Co-founder Kat Zempolich emphasizes the partnership's importance, stating, "Athletes deserve the same level of support for their mental health as they receive for their physical training. This collaboration allows us to provide resources and foster honest discussions that can bring about meaningful change."

Moving Forward

As POWERADE and Morgan's Message look towards the future, they plan to launch various activations starting with the upcoming school year. These activities will aim to build connections within student-athlete communities and elevate awareness surrounding mental wellness. This partnership represents an important shift in prioritizing mental health within athletics, urging the industry to recognize that mental wellness is vital to the overall student-athlete experience.

For updates on this transformative partnership, interested parties can follow POWERADE and Morgan's Message on their respective social media accounts. Together, they are on a mission to not only talk about mental health but to effectively integrate it into the very fabric of athletic culture.