#Japan #Tokyo #Home Cleaning #Air Conditioner #Service Awareness

Insights into Air Conditioner Cleaning Seasons in Japan

In an effort to provide valuable information to those concerned about air conditioner cleaning, the service platform "Ouchi ni Pro" conducted a survey focused on the peak and off-peak seasons of air conditioner cleaning in Japan. The results of this unique survey shed light on consumer awareness and interests, directly influencing booking behavior for these services.

Survey Overview

Purpose of the Survey

This survey aimed to gather insights into public awareness regarding the busy and quiet periods for air conditioner cleaning services.

Methodology

Utilizing Crowdsourcing via the platform CrowdWorks, the survey reached 100 respondents, with 37 males and 59 females (4 responses were not categorized).

Time Frame

The survey was conducted in January 2026.

Target Region

The respondents were all from Japan.

Key Findings

Awareness of Cleaning Seasons

Approximately 60% of respondents are aware of the existence of peak and off-peak seasons for air conditioner cleaning services.

• - Knowing all about it: 6 respondents
• - Somewhat aware: 59 respondents
• - Not very aware: 31 respondents
• - Not aware at all: 4 respondents

This shows a significant knowledge gap that providers can address through better consumer education.

Peak Period Recognition

A dominant 68% of respondents recognized May to June as the peak time for these services, while only a handful identified other periods.

• - Winter (Jan-Feb): 3 respondents
• - Spring (Mar-Apr): 7 respondents
• - Summer (Jul-Aug): 12 respondents
• - Late Summer/Fall (Sep-Oct): 9 respondents
• - Fall to Winter (Nov-Dec): 1 respondents

Booking Challenges During Peak Seasons

When asked about difficulties in making reservations during the peak season, 56% indicated that they experience challenges at times or often.

• - Often: 7 respondents
• - Occasionally: 49 respondents
• - Rarely: 31 respondents
• - Never: 13 respondents

Motivation for Booking Services

Even during peak times, 70% of respondents expressed they would still consider booking an air conditioner cleaning service upon noticing dirt or odor. This indicates an immediate need driving decision-making, even in busy periods.

• - Strong necessity: 47 respondents
• - Noticed odor/dirt: 70 respondents
• - Forgot to book in advance: 20 respondents

Off-Peak Discounts

Interestingly, nearly 90% mentioned that they would be more inclined to book an air conditioner cleaning service if discounts were offered during the off-peak period. This emphasizes the importance of promotional strategies to drive business in slower seasons.

• - Very likely: 39 respondents
• - Somewhat likely: 58 respondents

Impact of Seasonal Understanding on Booking Intent

Finally, when asked whether their understanding of peak and off-peak seasons influences their booking decisions, responses reflected a significant correlation. 94% acknowledged that it does affect their motivation to schedule.

• - Major impact: 37 respondents
• - Minor impact: 57 respondents

Conclusion

The data presented from Ouchi ni Pro's survey highlights crucial insights into consumer perceptions regarding air conditioner cleaning services in Japan. By improving education around peak periods and promoting discounts in off-peak times, service providers can increase customer engagement and drive reservations.

About Ouchi ni Pro

"Ouchi ni Pro" is a reliable platform allowing consumers to compare and book a variety of at-home services from trustworthy providers across Japan. With a database of over 4,000 service providers, clients can efficiently search based on area, prices, and service specifications. The site also showcases customer reviews from over 20,000 users, ensuring new customers can choose services with confidence.

In addition to cleaning services, Ouchi ni Pro offers services ranging from water supply cleaning to house cleaning, making it a comprehensive solution for home-related needs.

To enhance community engagement, the platform is currently conducting a campaign offering up to 1,000 yen in digital gift vouchers for submitted reviews from users. Ouchi ni Pro strives to support the creation of a more comfortable living environment through informed choices.