Celebrating 20 Years: Yayoi Ken's New TVCM Featuring Kaho
As Yayoi Ken draws closer to its 20th anniversary, the renowned Japanese restaurant chain is set to release a new television commercial (TVCM) featuring the talented actress Kaho. This celebratory campaign coincides with the launch of their latest dish, the ‘Dashi Aroma Beef Tofu Set,’ slated for release on July 7, 2026. The commercial will hit the airwaves starting July 10, 2026, giving fans an early treat by releasing the full version on Yayoi Ken's official YouTube channel from today.
The new dish, the ‘Dashi Aroma Beef Tofu Set,’ emphasizes the exquisite flavor derived from premium ingredients such as Katsuobushi from Makurazaki and kombu seaweed from Hokkaido. A distinct touch is added with the sprinkling of 'Hanakazuri,' enhancing the dish's overall fragrance. The TVCM highlights Kaho’s delightful experience as she savors the dish, underscoring the theme of ‘Genuine Deliciousness and Proper Meals’ that Yayoi Ken stands for. Kaho's genuine expressions as she enjoys the aroma and taste of the dish shine through, making it a captivating visual feast for viewers.
Yayoi Ken has established itself as a beloved chain with 376 outlets across Japan as of the end of June 2026. The restaurant is also actively engaged in communicating new product information through its official SNS channels, which include X, Instagram, and LINE. On this significant milestone, the release of the new TVCM featuring Kaho is expected to grab attention and delight audiences, reinforcing the restaurant's commitment to providing quality meals.
For those curious about the new offerings, prices for the ‘Dashi Aroma Beef Tofu Set’ start at 990 yen. There are various options available, including a version served with a side of fried chicken, and another accompanied by domestically sourced yam. With prices including tax, the restaurant aims to cater to all customers with an appealing menu designed for diverse tastes.
In addition to the new dish, Yayoi Ken has launched a mobile application designed for convenience. Users can browse new product and campaign information, view menus, find restaurant locations, and even order directly through platforms like Uber Eats and Demaekan. Notably, the app also features games where users can collect stamps and earn coupons, enabling customers to enjoy the delicious offerings at great value.
Kaho, born on June 30, 1991, in Tokyo, made her acting debut in 2004 and captured hearts with her performance in the 2007 film ‘Natural Born,’ for which she received multiple rookie awards. She has continued to shine in various movies and dramas, with recent works including 'Silent' and 'Brush Up Life,' alongside stage performances. Her continued success enhances her role as the brand ambassador for Yayoi Ken, making the new TVCM not only a promotion of a dish but also a celebration of a meal culture deeply rooted in authentic Japanese dining.
As we eagerly await the launch of the new TVCM and dish, continue to keep an eye on Yayoi Ken's official channels for further updates. Don’t miss the chance to taste the latest culinary delight that celebrates 20 years of commitment to proper and delicious meals.
For more details on the mobile app, visit Yayoi Ken's official app page. You can also check out the new commercial on YouTube.
With so much in store for this iconic restaurant, Yayoi Ken certainly knows how to celebrate and continue serving great meals with great pride.
The new dish, the ‘Dashi Aroma Beef Tofu Set,’ emphasizes the exquisite flavor derived from premium ingredients such as Katsuobushi from Makurazaki and kombu seaweed from Hokkaido. A distinct touch is added with the sprinkling of 'Hanakazuri,' enhancing the dish's overall fragrance. The TVCM highlights Kaho’s delightful experience as she savors the dish, underscoring the theme of ‘Genuine Deliciousness and Proper Meals’ that Yayoi Ken stands for. Kaho's genuine expressions as she enjoys the aroma and taste of the dish shine through, making it a captivating visual feast for viewers.
Yayoi Ken has established itself as a beloved chain with 376 outlets across Japan as of the end of June 2026. The restaurant is also actively engaged in communicating new product information through its official SNS channels, which include X, Instagram, and LINE. On this significant milestone, the release of the new TVCM featuring Kaho is expected to grab attention and delight audiences, reinforcing the restaurant's commitment to providing quality meals.
For those curious about the new offerings, prices for the ‘Dashi Aroma Beef Tofu Set’ start at 990 yen. There are various options available, including a version served with a side of fried chicken, and another accompanied by domestically sourced yam. With prices including tax, the restaurant aims to cater to all customers with an appealing menu designed for diverse tastes.
In addition to the new dish, Yayoi Ken has launched a mobile application designed for convenience. Users can browse new product and campaign information, view menus, find restaurant locations, and even order directly through platforms like Uber Eats and Demaekan. Notably, the app also features games where users can collect stamps and earn coupons, enabling customers to enjoy the delicious offerings at great value.
Kaho, born on June 30, 1991, in Tokyo, made her acting debut in 2004 and captured hearts with her performance in the 2007 film ‘Natural Born,’ for which she received multiple rookie awards. She has continued to shine in various movies and dramas, with recent works including 'Silent' and 'Brush Up Life,' alongside stage performances. Her continued success enhances her role as the brand ambassador for Yayoi Ken, making the new TVCM not only a promotion of a dish but also a celebration of a meal culture deeply rooted in authentic Japanese dining.
As we eagerly await the launch of the new TVCM and dish, continue to keep an eye on Yayoi Ken's official channels for further updates. Don’t miss the chance to taste the latest culinary delight that celebrates 20 years of commitment to proper and delicious meals.
For more details on the mobile app, visit Yayoi Ken's official app page. You can also check out the new commercial on YouTube.
With so much in store for this iconic restaurant, Yayoi Ken certainly knows how to celebrate and continue serving great meals with great pride.
Topics Consumer Products & Retail）
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