#Japan #Tokyo #TikTok Shop #Rakuten #Itsumo Conference

Itsumo Conference Spring 2026: Day 1 Highlights

The highly anticipated Itsumo Conference 2026 Spring Day 1 took place on February 6, 2026, organized by Itsumo Co., Ltd., led by President Mamoru Sakamoto. The event was held in Tokyo and attracted an enthusiastic crowd, exceeding expectations in terms of attendance and participation.

Event Overview

The theme for Day 1 revolved around "The Impact of TikTok Shop and Rakuten's Store Loyalty Strategies," featuring six robust sessions that focused on the latest developments in the Japanese market regarding TikTok Shop. One significant highlight was the introduction of a groundbreaking case study showcasing Itsumo's live commerce success, which has achieved a staggering monthly gross merchandise value (GMV) exceeding 1 billion yen.

A special guest from Rakuten Group's Account Innovation Office, who is a key figure in their e-commerce strategy, shared exclusive insights regarding Rakuten Market's evolution and future prospects. Additional discussions illuminated the behind-the-scenes tactics leading to dramatic store growth in the e-commerce sector.

Participants were delighted to attend a fully booked event, prompting strong interest and engagement. Many attendees expressed that they gained a clearer vision for their own businesses, especially after participating in the live commerce demonstration and tour held exclusively for those on-site. Given the overwhelming response, a second session of the live commerce tour is set to take place on November 16, 2026, during Day 2 of the conference.

Looking Ahead: Day 2 Overview

The upcoming Itsumo Conference 2026 SPRING Day 2 is scheduled for February 16, 2026. As e-commerce continues to undergo transformation through the merger of social media and commerce, alongside the revolutionary impact of AI, it becomes crucial for brands to adapt their strategies and measures accordingly.

With conventional definitions of e-commerce being rewritten, businesses today must rethink their success patterns to ensure sustainable brand growth. The theme for Day 2 will focus on "Next-Generation E-Commerce Strategy Utilizing AI and Data." Industry leaders from major e-commerce companies will provide insights into navigating the turbulent market while achieving sales growth despite external challenges.

Event Details

• - Name: Itsumo Conference 2026 SPRING (Day 2)
• - Date: February 16, 2026
• - Time: 13:00 - 17:00
• - Location: Tokyo Midtown Hibiya, 8th Floor + Zoom Webinars
• - Audience: E-commerce decision-makers, marketing professionals from brands and manufacturers

For more details and registration, visit: Itsumo Conference 2026

About Itsumo Co., Ltd.

Itsumo Co., Ltd. operates under the mission of "Creating Japan's Future through E-Commerce." The company provides comprehensive support for e-commerce businesses, direct-to-consumer models, and EC platform management. By integrating people and technology, Itsumo enhances the 'power to sell through e-commerce' for both businesses and consumers.

• - Head Office: 1-13-2 Yuraku-cho, Chiyoda-ku, Tokyo 100-0006, Japan
• - Phone: 03-4580-1365
• - Corporate Website: Itsumo Website