#Japan #Tokyo #Contentsquare #SaaS Market #Gaprise

Gaprise Unveils 2026 Digital Transformation Trends Report

Gaprise, a leading digital business support firm headquartered in Chiyoda, Tokyo, has recently published its 2026 Digital Transformation (DX) trends report. This report is based on a substantial data pool derived from over 6,500 websites and more than 99 billion interactions. Collaborating with its partner, the globally recognized customer experience analytics leader, Contentsquare, Gaprise aims to shed light on the evolving digital landscape.

Overview of the Report

The report offers valuable insights into forthcoming digital experiences, spotlighting key elements such as the transformation of organic search due to advancements in AI and emerging trends in user behavior analysis through conversation data.

Readers of this report will find a plethora of trending topics that are crucial for shaping future growth strategies. As the digital landscape shifts at an unprecedented pace, there lies an opportunity to stay ahead of competitors by understanding these critical trends.

Key Findings from the Report

Among the various topics covered in the report are:

• - Traffic Trends: The cost of visits is steadily increasing, indicating a growing challenge for businesses in attracting and retaining customers.
• - Impact of AI: There has been a noted decline of 9% in organic search results, driven by AI advancements, which significantly alters how businesses operate and strategize their online presence.
• - Engagement Challenges: Maintaining customer interest has become increasingly challenging as market demands continue to evolve.

The report provides detailed analyses of these shifts, offering actionable insights for businesses looking to adapt in a rapidly changing digital environment. For those interested in exploring these findings further, the report is available for download via the provided link.

About Gaprise

According to Gartner Japan, Japan's enterprise IT expenditure is projected to grow by 4.7% in 2023 from the previous year, reaching approximately 28.5 trillion yen. By 2025, this figure is expected to exceed 30 trillion yen. The SaaS market, currently accounting for approximately 4% of total ICT market expenditure, shows remarkable potential for growth.

In the competitive and complex SaaS landscape, Gaprise has positioned itself as a differentiator by identifying and proposing innovative technologies globally since its inception in 2012. By forming strong alliances with publicly traded companies such as monday.com and riskified, as well as successful venture-funded companies like Contentsquare, Gaprise has gradually established a unique market presence.

Following Google's decision to discontinue its Optimize service in 2023, Gaprise became the sole provider of three officially recommended A/B testing tools in Japan. From February 2024, they will expand their offerings to include various site speed improvement tools, demonstrating their commitment to providing diverse solutions catering to client needs.

Through the introduction of cutting-edge technologies and consulting services, Gaprise assists clients with market analysis, online customer acquisition aimed at awareness and engagement, user experience optimization, content management, project management, and AI technology applications, thus accelerating business growth.

Company Details

• - Name: Gaprise, Inc.
• - Establishment: January 27, 2005
• - CEO: Ryoji Kai
• - Capital: 20 million yen
• - Location: 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo, KANDA SQUARE WeWork 11F
• - Corporate Website: Gaprise

Note: All company names and product names mentioned are trademarks or registered trademarks of their respective organizations.