#Japan #Urayasu #wash-plus #Relay Base

The Power of Local Products at Urayasu City Festival

Wash-Plus, led by CEO Kentaro Takanashi, is set to have a significant presence at the 28th Urayasu City Festival scheduled for April 25-26, 2026. This annual event, held around Urayasu City Hall, attracts tens of thousands of visitors with its diverse offerings, including gourmet foods, product sales, and live performances.

The company aims to enhance local branding by presenting exceptional products from Hiroshima's Mihara City and Hokkaido's Embetsu Town. Many of these products are not commonly available in the Kanto area, offering a unique experience for festival-goers eager to explore and appreciate various regional specialties. Some of the featured products include:

• - Mihara City Cheese Pudding
• - Setoda Lemon from the Inland Sea
• - Smac Gold from Sakunan Foods
• - North Red Drops from Embetsu’s Industrial Promotion Association

A Hub of Local Delicacies

At the Urayasu City Festival, Wash-Plus is not just about product sales; they are on a mission to promote the charm of the regions they represent. The partnership between local municipalities and a laundromat might seem unconventional at first, but it's this very combination that enhances visibility and fosters sales growth for both parties. The initiative, branded as “Relay Base,” facilitates the promotion of local products in a unique retail environment.

Event Highlights and Additional Activities

The festival runs from 10 AM to 4 PM at various locations, including Urayasu Park and the Cultural Center. Alongside Wash-Plus's offerings, attendees can enjoy the Urayasu Ueki Festival, the Sakagawa Spring Festival, and activities organized by the Urayasu Fire Department. Visitors should note that the area will have traffic restrictions, and bus routes will be altered during the event, making planning ahead essential.

Promoting Awareness Through Unique Partnerships

The Relay Base Hiroshima Mihara Takadanobaba Store, located inside the Coin Laundry Wash+ Takadanobaba, is more than just a retail outlet. It serves as a platform for highlighting various attractions of Mihara City, focusing on:

• - Selling local specialties that showcase the region’s culinary delights.
• - Promoting hometown tax donation initiatives to support local development.
• - Introducing tourism spots and cultural content to inspire visitors.

By collaborating with local governments and business entities, Wash-Plus effectively promotes agricultural products and fosters awareness of each area's unique qualities. This innovative marketing model not only drives business but also strengthens community ties and promotes regional pride.

Company Background

Founded in May 2013, Wash-Plus operates primarily as a coin laundry service and has expanded its scope to include system development in the laundry sector. The company has received various accolades for its contributions to sustainable practices in the industry, such as the Japanese Service Award in 2020 and the IT Award in 2019 for their IoT laundromat initiative.

Wash-Plus’s commitment to innovation and sustainability has positioned it as a leader in the field, with plans for B Corp certification in 2025, solidifying its dedication to both social and environmental responsibility. Their efforts are indicative of a new wave of businesses that combine traditional services with modern, eco-friendly practices, ultimately benefiting both consumers and the communities they serve.

For those interested in visiting the Relay Base Hiroshima Mihara during the festival, you can find them at:

• - Location: 4-34-3 Takadanobaba, Shinjuku City, Tokyo, Japan, inside Coin Laundry Wash+ Takadanobaba.
• - Instagram: @relaybase_takadanobaba

Conclusion

The collaboration of Wash-Plus, alongside Mihara City and local businesses, showcases the incredible potential of innovative partnerships. By combining a laundromat's familiarity with the allure of local specialties, they are paving the way for an exciting and fresh approach to regional marketing. Don't miss the chance to explore these unique offerings at the 28th Urayasu City Festival!