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Subaru of America Releases December 2025 Sales Data

Subaru of America, Inc. (SOA) has disclosed its vehicle sales for December 2025, registering a total of 57,437 sales. This figure reflects a 7.2% decline compared to the same month last year. Finishing the calendar year with a total of 643,591 vehicle sales, Subaru experienced a 3.6% decrease from 2024.

Despite the overall decline, one notable highlight in this report is the performance of the Crosstrek model. This versatile vehicle not only maintained its top seller status for the eighth month in a row but also celebrated its best sales year ever, with 191,724 units sold, marking an impressive 5.5% increase compared to the previous year. Following behind was the Forester, which secured the second spot in December sales, achieving 175,070 annual sales, while the Outback rounded out the top three with 157,716 for the year.

Jeff Walters, President and Chief Operating Officer of SOA, commented on the year-end performance, stating, "Subaru closed out 2025 with the same dedicated focus we started the year with, delivering vehicles of exceptional value while staying true to the core values that define us." He added gratitude towards the retailers who supported the transition of Forester assembly to Subaru of Indiana Automotive, part of a broader strategy to bolster their lineup including gas, hybrid, and fully electric options.

The Legacy model, while lower in sales volume, showed significant resilience, achieving 22,212 sales for the year—a 13.4% increase compared to 2024. However, models such as Ascent and WRX encountered declines, reporting a decrease of 21.1% and 41.2% respectively for the year.

Troy Poston, Senior Vice President of Sales, remarked, "Our retailers stayed focused on delivering thoughtful, personalized experiences for customers throughout the busy year-end period, strengthening relationships with both customers and communities nationwide. We are set for an exciting 2026 lineup with the all-new Trailseeker and Uncharted, ensuring we continue to meet the evolving needs of our customers."

Summary of December Sales Performance

The following is a summary of Subaru's performance across various models for December 2025:

• - Ascent: 5,022 units (7.4% increase from December 2024)
• - Crosstrek: 16,573 units (3% decrease from December 2024)
• - Forester: 15,393 units (10.2% decrease from December 2024)
• - Outback: 14,773 units (0.8% decrease from December 2024)
• - Legacy: 1,935 units (15.5% increase from December 2024)
• - WRX: 1,215 units (32.4% decrease from December 2024)
• - Total for December: 57,437 units (7.2% decrease from December 2024)

In support of its community engagement efforts, Subaru also ran its annual Share the Love® Event, donating $250 for every new vehicle purchased or leased to national and local charities chosen by customers. This initiative reflects Subaru's commitment to creating a positive impact within the community. Historically, the program has surpassed $350 million in cumulative donations since its inception.

As the company looks to the future, the strategic focus remains on enhancing the lineup and fulfilling customer expectations in a competitive market. The final donation results from the 2025 Share the Love Event will be available in March, providing additional insight into the company's charitable contributions.

Subaru continues to uphold its reputation not just as an automotive manufacturer but as a community partner, committed to making a meaningful difference in the lives of its customers and the environment.

For more information on Subaru's latest developments and vehicle offerings, visit Subaru Media.