#Japan #Tokyo #Netflix #LINE Yahoo #LYP Premium

Partnership Overview

LINE Yahoo Corporation, a subsidiary of LINE, has officially announced a partnership with Netflix, the world’s largest streaming service, to introduce a new subscription package known as "LYP Premium with Netflix". This collaboration aims to provide an attractive proposition for users beginning in early February 2026. Users can enjoy both services bundled together for a monthly fee of 890 yen (tax included), making it a cost-effective option compared to subscribing to each service separately.

What is LYP Premium?

Launched in November 2023, LYP Premium caters to users seeking more enjoyable and rewarding interactions with LINE, Yahoo, and PayPay. It has gained traction with an expanding user base, focusing especially on the vast network of 99 million monthly users that LINE boasts. The service continually evolves by enhancing features according to diverse user demands, and this new partnership will further enrich the benefits offered.

The Benefit of Bundling

The new plan, "LYP Premium with Netflix", allows subscribers to access the entire lineup of LYP Premium perks alongside Netflix’s content, all at a price point equivalent to Netflix's standard plans. This means subscribers effectively receive LYP Premium advantages for free. The plan will have three tiers:

• - Ad-supported Standard: 890 yen per month
• - Standard: 1,590 yen per month
• - Premium: 2,290 yen per month

This structure ensures that a wider audience benefits from the high value of combined content and services.

Special Launch Campaign

To mark the launch of this collaborative plan, LINE Yahoo and Netflix are set to run a campaign that rewards new subscribers—those trying LYP Premium and Netflix for the first time—with PayPay points equivalent to one month’s subscription. This campaign further incentivizes new users to sample the depth of entertainment available at their fingertips.

Enhancing User Experience

As part of its mission to create an enriching experience, LINE Yahoo emphasizes that this partnership allows them to provide a blend of communication and entertainment, making life more enjoyable and rewarding. Naruhito Masato, Senior Director of Business Development at Netflix, expressed enthusiasm, noting that this partnership would enhance the way users engage with engaging narratives while benefiting from the expansive lineup of content that Netflix offers.

Original Content Collaboration

In addition to the set plan, there will be exclusive content, including original LINE stickers that feature beloved characters like Brown and Cony from LINE FRIENDS, creatively merging popular Netflix series with these iconic figures. Users who have added the LYP Premium official LINE account will have access to these stickers, regardless of their subscription status.

LYP Premium Features

LYP Premium is designed to elevate the user experience by offering advantages such as unlimited access to over 1.5 million LINE stickers, enhanced backup services for chat histories, and exclusive coupons increasing savings on Yahoo! Shopping. These perks cater to a wide array of needs, allowing users to tailor their experiences conveniently.

Moreover, for those using SoftBank or Y!mobile devices with specific settings, accessing LYP Premium features incurs no additional costs, reinforcing the service’s commitment to accessibility and user satisfaction.

Conclusion

This partnership between LINE Yahoo and Netflix signals an exciting evolution in user engagement and entertainment in Japan. By combining resources and services, both companies are dedicated to meeting the diverse preferences of their users while ensuring enjoyment and accessibility become central to their day-to-day experiences. As they continue to innovate, the synergy between a messaging platform and a global entertainment leader promises to define the future of subscription services, making entertainment a seamless part of everyday life.

For more detailed information about the plan and the ongoing campaign, visit the special site here: LYP Premium with Netflix.