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White Claw and Please Don't Destroy Bring Laughter to the Holidays

As the holiday season approaches, White Claw® Hard Seltzer is officially setting the mood for festive gatherings with its latest offering: the limited-edition Roast Host Collection. In collaboration with the comedic trio, Please Don’t Destroy, this unique collection combines humor and refreshment, ensuring that friends can roast each other while enjoying their favorite drink.

The festive spirit is best captured in shared moments, and perhaps no activity embodies this better than friendly banter among friends. In fact, according to a recent survey, friends who take part in roasting each other are nearly twice as likely to form strong loyalty bonds. Approximately 78% of participants noted that roasting feels playful and enhances camaraderie. With this insight, White Claw seeks to elevate the concept of friendship with a combination of hearty laughs and crisp refreshment, making every gathering memorable.

Introducing the Roast Host Collection

The Roast Host Collection serves up more than just White Claw; it offers a range of elegantly designed hosting essentials that playfully poke fun at your friends. Each item is thoughtfully inscribed with short, witty comments aimed at enhancing the comedic atmosphere of holiday gatherings.

• - Serving Platter: This large platter is perfect for the main course, featuring cheeky sayings such as, “You’re so brave for speaking before thinking.”
• - Serving Bowl: A perfect side companion for your meals, it features phrases that encourage light-hearted roasting.
• - Dinner Plates: These plates come either in a set of four or individually, each bearing humorous remarks like, “You couldn’t read a room if it had subtitles.”
• - Coaster 4-Pack: Designed to catch all those playful burns while ensuring no spills interrupt the laughter.
• - Cloth Napkin 4-Pack: The ideal finishing touch for your table, set to wipe away tears caused by uncontrollable laughter.

“Holiday parties are the perfect occasion for roasting your friends in public,” remarked the members of Please Don’t Destroy. “Teaming up with White Claw allows us to share laughs while savoring crisp ClawTM by the fire—a total win-win!”

Where to Find the Collection

Launched on December 4, the Roast Host Collection can be purchased exclusively at whiteclaw.com/holiday-roast starting at 1 p.m. ET. A second round of playful items will hit the shelves on December 10. With prices starting at just $5, shoppers can indulge in these hosting essentials for the same price as a single can of White Claw.

For those who want the full-fledged experience, the complete collection is available for just $45 plus tax—a small price for an unforgettable holiday experience.

More Than Just Products

This collection not only emphasizes laughter but also invites fans to engage with their creativity through the Roast Generator available on the website. This tool generates personalized roast videos based on the details shared by the user about their friends. Whether it’s the sports fanatic who never stops talking or the fitness enthusiast who can’t hold a healthy balance, Please Don’t Destroy will craft a custom burn that’s sure to provoke laughter this holiday season.

Through this initiative, White Claw and Please Don’t Destroy celebrate the joy of friendship and heartfelt connection. As noted by Kevin Brady, Vice President of Marketing for White Claw, “Friends who roast each other are often the closest. It’s about being able to joke and then bond over a shared drink right afterward.”

The humor-infused Roast Host Collection highlights the true spirit of community, laughter, and friendship this holiday season, allowing festive gatherings to thrive with the perfect mix of warmth and playfulness.

Get ready to embrace the laughter and enjoy the refreshing taste of White Claw, as it pairs seamlessly with friendship and celebration during the most wonderful time of the year.