#United States #Austin #Function Health #Long Live #Savannah O'Leary

Function Health Unveils the 'Long Live' Campaign

Function Health, a groundbreaking platform transforming personalized healthcare, has debuted its first live-action campaign titled 'Long Live'. Directed by the talented Savannah O'Leary from SLMBR PRTY, this series celebrates the essence of health and the precious moments that make life fulfilling. With over 160 advanced lab tests available at users' fingertips, the campaign embodies Function Health's vision of empowering individuals to thrive for an entire century.

A Celebration of Life's Moments

The 'Long Live' campaign is not just a tagline; it's a philosophy that encourages consumers to cherish their health and the experiences that enrich their lives. This cinematic initiative is designed to resonate with the audience on a personal level, depicting narratives that mirror their health journeys. The campaign aims to evoke a sense of connection, cultivating an understanding that proactive health management enhances life's significant moments.

Living in a digital age, the campaign will engage audiences across multiple social platforms, including YouTube, Instagram, Facebook, TikTok, Pinterest, Reddit, and LinkedIn. Additionally, viewers can catch the campaign on connected TV services such as YouTubeTV, Netflix, and Hulu, ensuring a wide-reaching and immersive experience.

Honoring Mothers with 'Long Live Moms'

The inaugural episode of this series, 'Long Live Moms', premieres just in time for Mother's Day. This segment serves as a heartfelt tribute highlighting the lasting influence of motherhood while urging moms everywhere to prioritize their health. Function Health conveys that self-care is an essential facet of love and nurturing—illustrating that taking care of oneself is key to caring for others.

Infused with poetic narration, the films featured in the campaign convey messages about health, self-care, and community support. By capturing the interplay of rest, joy, and vitality, the films aim to reflect Function Health's commitment to enabling healthier lives, inviting families to see the beauty in everyday experiences.

A Vision Realized Through Art

Savannah O'Leary's direction embodies an emotional narrative in each vignette, using handheld camerawork to enhance authenticity. These poignant stories brim with vivid imagery that resonates with viewers, encouraging them to embrace their health challenges with optimism and assurance. As O'Leary notes, collaborating with Function Health enabled a deep connection, fostering ideas that are both meaningful and impactful.

Tova Morgan, Executive Creative Director of Function Health, highlights the intentionality behind the campaign's creation, emphasizing its strategic importance in reaching individuals in their daily lives. 'It’s about making them feel acknowledged and prompting them to live fully,' she states.

Function Health: Pioneering Health Management

Function Health stands as the first platform to provide comprehensive access to over 160 lab tests, transforming the way individuals approach their health. Traditional tests can often be restrictive and reactive, but Function Health aims to change the game by offering a proactive approach. For just $499 per year, members gain insights from expert doctors and can keep track of their health journeys in a user-friendly environment, paving the way for informed and empowered lifestyle choices. Since its inception, nearly 200,000 individuals have embraced Function Health, underscoring its influence in the realm of personal health management.

To discover more about Function Health and the inspiring 'Long Live' campaign, visit their official website or follow @functionhealth on Instagram.

About SLMBR PRTY

SLMBR PRTY is a women-led production powerhouse committed to crafting compelling narratives that break conventional boundaries. With a focus on authenticity and creativity, they aim to elevate artistic expression through innovative storytelling, resonating with diverse audiences.

The 'Long Live' campaign by Function Health showcases the profound connection between health, storytelling, and the moments that truly matter in life. As we celebrate this initiative, let us remember to appreciate our journeys toward better health and the relationships that enrich our lives.