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A Unique Collaboration: SORA and Butterfly Pea Research Institute

In an innovative collaboration, the bespoke bridal jewelry brand SORA has teamed up with the Butterfly Pea Research Institute, known for its vibrant blue herbal tea. Together, they are hosting a bridal fair centered around the age-old tradition of 'Something Blue,' symbolizing good fortune in marriages. This event will take place from August 1 to August 31 at the SORA Omotesando flagship store, located in Shibuya, Tokyo.

Upon entering the store, customers will be greeted with a special welcome drink made from butterfly pea flowers, which are renowned for their stunning blue color. This vibrant hue is not just visually striking, but also steeped in meaning, as it represents the shared wish for happiness embodied by the tradition of 'Something Blue.' By immersing visitors in this color right from their arrival, SORA aims to provide a more memorable experience as couples select their wedding rings.

Background of the Collaboration

Both SORA and the Butterfly Pea Research Institute are passionate about exploring the beauty of the color blue, derived from nature. The butterfly pea flower, rich in anthocyanins—a type of polyphenol—changes color depending on pH levels, demonstrating the fascinating chemistry of the natural world. This unique characteristic of the flower embodies a sense of mystery and allure that captivates many.

The Butterfly Pea Research Institute has pioneered large-scale cultivation techniques for this edible flower in Japan, broadening its potential uses. On the other hand, SORA utilizes advanced technology to create vibrant wedding rings that reflect the wonders of nature. By forming an oxide film on the surface of zirconium—a rare metal—SORA produces vivid hues through light interference.

This shared commitment to unlocking the possibilities of natural colors led to the collaboration, with both parties eager to celebrate significant life moments with the profound symbolism of blue.

Instagram Campaign

To further spread the allure of blue, SORA and the Butterfly Pea Research Institute will host an Instagram campaign from August 10 to August 25. Participants can share photos of their favorite blue landscapes or objects with the hashtag '#MyBlueHappiness.' Ten lucky winners will receive butterfly pea tea bags from HARVEL OKINAWA, a brand partnered with the Butterfly Pea Research Institute. The campaign aims to create a platform for individuals to express their appreciation for the color blue, turning the significant tradition of 'Something Blue' into a broader celebration of happiness in everyday life.

Event Details

• - Welcome Drink Offering: August 1 to August 31, 2026
• - Location: SORA Omotesando Store (4-11-1 Jingumae, Shibuya-ku, Tokyo)
• - Eligible Visitors: Customers seeking bridal ring consultations during the campaign period.

• - Instagram Submission Period: August 10 to August 25, 2026
• - Application Steps: 1) Follow SORA's official Instagram account @sora_omotesando, 2) Post a photo related to blue with the hashtag '#MyBlueHappiness', 3) Mention @sora_omotesando in your post.
• - Eligibility: Accounts must be public. Winners will be notified via Instagram direct message.
• - Prize: Eight butterfly pea tea bags from HARVEL OKINAWA. Each winner will be chosen at random.

Important Notes: Prizes may change without notice. Shipping is only within Japan. If the winner's account settings do not permit direct messaging, they may forfeit the prize. This campaign is not endorsed, sponsored, or administered by Instagram.

About the Companies

Butterfly Pea Research Institute

Founded in Okinawa in 2021, this institute is the first in Japan to establish large-scale cultivation techniques for edible butterfly pea flowers. Their mission, 'To contribute to health and beauty through the supply of butterfly pea,' drives their expansion into various product developments involving food and cosmetics. Visit Official Site

SORA

Established in 1994, SORA began as a jewelry studio before launching as a custom wedding jewelry brand in 2001. With a philosophy of 'Bringing joy of creation into the future,' SORA continues to explore unique designs and materials to craft distinctive wedding rings and jewelry. Visit Official Site

For inquiries, you can contact:

• - Ayaka Anbai, SORA
• - Address: 4-11-1 Jingumae, Shibuya-ku, Tokyo, 150-0001
• - Telephone: 03-5772-8300
• - Email: [email protected]