#Japan #Tokyo #Inbound Tourism #Weiden Haus #pHmedia

Weiden Haus and pHmedia Partner for Innovative Survey Solution

In a groundbreaking collaboration, Weiden Haus, a Tokyo-based consulting firm renowned for its expertise in brand marketing and data analysis, has joined forces with pHmedia, a company co-established by PPIH and Hakuhodo, to launch a new research solution specifically designed for foreign tourists visiting Japan. This solution aims to gather genuine insights from shoppers at Don Quijote stores, which have become a top destination for international travelers.

The Need for In-Depth Insights

As the inbound tourism sector grows, many consumer goods manufacturers are ramping up their investments in this market. However, a significant challenge persists: a lack of decisive criteria for determining whether their brands resonate with foreign visitors. Traditional online surveys often fail to capture real-time motivations and competitive comparisons that shoppers experience at the point of sale.

PPIH's Don Quijote stores are uniquely positioned as frontline retailers in this sector, boasting a projected yearly duty-free sales revenue of 174.2 billion yen for the fiscal year ending in June 2025. With a current in-store market share of 24.7%, these stores stand out as prime tourist attractions for inbound visitors. A preliminary survey conducted before this solution's launch revealed that an impressive 96% of Don Quijote's foreign customers had planned their visit before arriving in Japan.

Bridging the Gap

By leveraging the strengths of both pHmedia, which excels in on-the-ground promotional strategies, and Weiden Haus, known for its sophisticated research capabilities, this partnership aims to create a robust survey solution that combines real-time experiences with thorough analysis.

Three Key Features of the New Research Solution

1. Real-Time Insight Collection:
Conducting surveys at Don Quijote allows us to capture insights during critical shopping moments, such as when customers are reaching for products or about to check out. This timing helps us gather authentic sentiments that retrospective surveys often miss.

2. Multifaceted Validation Against Competitors:
Utilizing pHmedia's store environments, this solution can provide insights while allowing brands to assess their products alongside competitors in a live setting. This means evaluations can range from packaging effectiveness to communication strategies, reflecting a real consumer experience.

3. Multilingual Support for Deeper Communication:
The survey will be conducted by multilingual staff who can navigate language barriers, eliciting detailed responses beyond simple selection-based answers. This will culminate in comprehensive reports that not only present findings but offer actionable marketing insights.

Practical Outputs

The expected outcomes of this solution include detailed marketing insight reports generated from both the raw data and the analytic processes conducted. The reports will serve as valuable resources for manufacturing companies in sectors such as food, beverages, and cosmetics.

About Weiden Haus

Weiden Haus, founded in 2006 and headquartered in Tokyo, specializes in brand and marketing consulting. The firm operates across Asia and globally, collaborating with major brands in various sectors from technology to luxury. With a strong portfolio that includes over 20 of the Best Global Brands, Weiden Haus is committed to enhancing brand value in the global marketplace. Their offices span across major cities including Singapore, New Delhi, San Francisco, and Frankfurt.

Contact Information

For inquiries regarding this new research solution, please contact:

• - pHmedia: [email protected]
• - Weiden Haus: [email protected]

With the launch of this innovative survey solution, Weiden Haus and pHmedia are set to equip brands with the crucial insights needed to thrive in the competitive landscape of inbound tourism.