#Japan #Osaka #Art Reform #STYLICS #4D Corporation

Art Reform Expands Its Group Structure with 4D Corporation

Art Reform Co., Ltd., headquartered in Osaka, has made a significant strategic move by incorporating 4D Corporation, which operates the interior coordination brand STYLICS, into its group structure effective October 1, 2025. This acquisition aims to strengthen their capabilities in offering integrated solutions that encompass both renovation and interior design, thereby enhancing the overall value provided to customers.

Background of the Partnership

4D Corporation, founded in 2002 by former CEO Takeshi Obata, has established itself as a leader in the interior coordination market under the STYLICS brand. The company offers a unique value proposition by allowing customers to choose from over 100,000 items across 500 domestic and international brands, providing options for purchase as well as rental and subscription services. This innovative approach has garnered significant support as it moves away from traditional display-centered sales methods, emphasizing professional coordination and a wide array of choices.

Previously, Art Reform and 4D Corporation operated under a business partnership that allowed for service requests. However, recognizing the potential for greater synergy between their operations, discussions were initiated, leading to this group integration.

Objectives of the Group Formation

Art Reform has consistently focused on delivering “completed spaces” that incorporate not just renovation but also interior coordination. With the integration of STYLICS’ expertise, the following goals are set to be achieved:

• - Enhanced Overall Direction: Strengthening the coordinating function to ensure cohesive spatial designs.
• - Proposal of Aesthetic and Functional Balance: Leveraging insights in spatial composition, color design, and material selection to offer high-value propositions.
• - Establishment of Comprehensive Proposals: Moving beyond singular renovation offers to deliver high-quality total proposals, which are often challenging to differentiate in a competitive market.

Future Developments

In its pursuit of comprehensive coordination services, Art Reform has outlined several steps for expansion:

• - Launch of Total Coordination Services: Initial rollout will commence in the Kanto region, gradually expanding to other areas.
• - National Expansion of Partial Coordination Services: Establishing a system that allows advisors nationwide to propose and sell services directly.
• - Structured Training Programs: Utilizing STYLICS coordinators as trainers to disseminate knowledge company-wide once preparations are complete.
• - Integrated Process Coordination: Unifying customer experience from initial consultations through design, execution, and post-delivery to optimize living spaces and enhance customer satisfaction, ultimately paving the way for additional orders.

Comments from Art Reform's CEO, Tetsuya Ohmoto

Tetsuya Ohmoto, CEO of Art Reform, commented on this significant milestone: “We are excited to welcome 4D Corporation into our group. The essence of interior coordination goes beyond mere product sales; it lies in enhancing the integrity of the space through comprehensive direction. By merging the insights gained from STYLICS with our renovation business, we are committed to delivering elevated value to our customers.”

About Art Reform

With a history spanning 73 years and over 150,000 completed renovation projects, Art Reform has a strong presence across Kanto, Kansai, Tokai, and Kyushu regions. The company partners with major real estate brokerage firms for B2B renovation services related to the purchase of used properties, while also engaging B2C customers through web and print marketing. Notably, Art Reform has been recognized as the leading renovation company site, “Hompro,” for 15 consecutive years in Western Japan. Since 2017, the company has also pursued M&A to strengthen its formation of community-trusted businesses, leading to over 10 billion yen in group revenue. Aiming to be at the forefront of the industry, Art Reform continues to invest in management and human resource development.

Additional Company Information

• - Art Reform Co., Ltd.

- Business Focus: Proposing, designing, and executing renovation and revitalization of living spaces
- Headquarters: 6-3, Senri Banpaku Park, Suita City, Osaka, Japan
- CEO: Tetsuya Ohmoto
- Website: artreform.com

• - 4D Corporation (STYLICS)

- Business Focus: Interior coordination, furniture sales, and rental services
- Headquarters: Shinjuku, Tokyo, Japan
- Website: stylics.com
- Established: 2002