The Grand Opening of Surugaya Game Hall: Celebrating Gaming Culture in Shizuoka

The Grand Opening of Surugaya Game Hall

On March 27, 2026, the Surugaya Game Hall opened its doors in the heart of Shizuoka, just a five-minute walk from JR Shizuoka Station. Housed on the fourth floor of Keyaki Plaza, this latest addition to the Surugaya family stands as a monumental hub for gaming culture, one of the largest of its kind in the world. The Game Hall offers an immersive shopping experience that combines both sales and exhibitions, aiming to highlight the profound allure of gaming across generations and borders.

A Cultural Asset, Not Just Used Goods

At Surugaya Game Hall, video games are regarded not merely as used items but as cultural assets worthy of preservation and appreciation. The venue strives to create an environment where visitors can appreciate gaming history while shopping, facilitating a connection that transcends age and nationality. Along with the adjacent Surugaya Headquarters Building, this new establishment aims to become a vibrant center for gaming and hobby culture from Shizuoka City.

Highlight 1: An Impressive Stock of 120,000 Items

Upon entering the hall, visitors will be greeted by an astonishing array of products, with about 120,000 items up for grabs. The store is cleverly categorized by themes, such as popular titles and manufacturers, allowing shoppers to navigate through the history of games as they explore. From classic titles on the original Famicom, SG-1000, and Game & Watch to the latest gaming consoles, arcade boards, and retro PCs, the Game Hall caters to a wide array of collectors and casual gamers alike. Numerous related items, including strategy guides, soundtracks, and character merchandise, enhance the experience by providing multiple facets through which to enjoy gaming culture.

Highlight 2: Innovative Shopping Experience Connecting Physical and Online

In a notable advancement, Surugaya Game Hall has installed tablets throughout the store that allow customers to search and order from an online inventory of approximately 250,000 items in real-time. This seamless integration between in-store and online shopping offers a significantly convenient experience, allowing customers to compare and consider items that may not be available on-site while enjoying the instant gratification of in-person shopping.

Highlight 3: Engaging Experience through Interactive Content

Beyond mere transactions, the hall features a timeline exhibition showcasing gaming hardware from its dawn to the present day. This display encourages visitors of all ages to appreciate and engage with gaming history firsthand. Additionally, a free play area with retro gaming consoles and arcade machines awaits, allowing guests to physically experience the nostalgia and fresh discoveries that come with playing classic games. This hands-on involvement underscores the unique value of Surugaya Game Hall as an experiential destination.

Positive Reception from Visitors

Since its opening, Surugaya Game Hall has received enthusiastic feedback on social media and from patrons, noting its extensive selection, the ability to spend hours without boredom, and the perfect blend of nostalgia and novelty. It's not just a flagship shopping destination; it has become a place to experience the joy of gaming. As such, it serves as an ideal location for weekend outings or a stop on your tourist route in Shizuoka.

Location and Contact Information

- Address: 6-1 Tenmachō, Aoi-ku, Shizuoka, Japan, 4th Floor Keyaki Plaza
- Phone: 054-291-4450
- Hours of Operation: 10:00 AM - 9:00 PM (Buyback until 8:00 PM)
- Store Area: Approximately 992 square meters (around 300 tsubo)
- Merchandise Offerings: Video games, consoles, strategy guides, gaming magazines, related books, gaming merchandise, PC hardware/software, digital devices, doujin software, adult PC software, arcade game experience corner

For those arriving by car, the store is about 10 minutes from Shizuoka I.C on the Tomei Expressway. Please note that there is no parking available on-site. Visitors are encouraged to use nearby parking options. For those using public transport, the venue is approximately a five-minute walk from JR Shizuoka Station and about four minutes from Shizutetsu Shin-Shizuoka Station.