Consumer Survey Reveals Factors in Repeat Visits to Salons and Clinics
In a recent consumer survey conducted by Fancrew Inc., a company specializing in customer and employee feedback analysis, insights into the factors influencing repeat visits to beauty salons and osteopathic clinics were uncovered. The survey targeted members of the Fancrew community, comprising 943 respondents (207 men and 736 women) from its user base of 1.5 million people across Japan. The findings particularly highlight the role of promotional strategies in customer retention.
1. High Rates of Non-Engagement: The survey pointed out that a significant proportion of past clients—69% from beauty salons and 77% from osteopathic clinics—reported that they did not receive any initiatives to encourage them to return. This indicates a potential oversight in customer relationship management, where businesses can significantly enhance client retention through targeted outreach strategies.
2. Effectiveness of Coupons and Discounts: One of the most compelling results revealed that 45% of the respondents who did not revisit a salon or clinic would consider returning if they received discount offers or coupons. This suggests that financial incentives serve as a powerful motivator for drawing back customers who may have otherwise disengaged.
3. Importance of Skills and Service: When it comes to the selection of salons and clinics, respondents placed considerable emphasis on the quality of technical skills and customer service. The survey indicated that 54% of those choosing beauty salons and 65% selecting osteopathic clinics prioritize technical expertise. Additionally, 45% of beauty salon patrons and 34% of clinic visitors emphasized the equal importance of customer service, indicating that both technical proficiency and client interaction are crucial for retaining customers.
Beyond the findings, the survey included 38 questions focused on various aspects of customer satisfaction and repeat behavior, shedding light on price sensitivity and perceived cost-effectiveness of services. This data can empower businesses to refine their service offerings and promotional tactics to align better with customer expectations.
The results reflect a growing need for businesses in the beauty and health sectors to reconnect with their customer base through strategic marketing approaches. Companies like Fancrew are vital in harnessing customer feedback, thereby enabling beauty and health service providers to sculpt their strategies effectively.
For businesses looking to optimize their customer retention strategies, it’s crucial to consider the implications of this survey. Implementing measures like discount promotions and enhancing customer service can provide the necessary incentives for past customers to return.
Fancrew Inc., based in Chiyoda, Tokyo, leverages advanced analytical techniques to enhance customer experiences across various industries. They are committed to improving client engagement and offer an array of services including market research, customer monitoring, and operational assessments.
Key Findings
1. High Rates of Non-Engagement: The survey pointed out that a significant proportion of past clients—69% from beauty salons and 77% from osteopathic clinics—reported that they did not receive any initiatives to encourage them to return. This indicates a potential oversight in customer relationship management, where businesses can significantly enhance client retention through targeted outreach strategies.
2. Effectiveness of Coupons and Discounts: One of the most compelling results revealed that 45% of the respondents who did not revisit a salon or clinic would consider returning if they received discount offers or coupons. This suggests that financial incentives serve as a powerful motivator for drawing back customers who may have otherwise disengaged.
3. Importance of Skills and Service: When it comes to the selection of salons and clinics, respondents placed considerable emphasis on the quality of technical skills and customer service. The survey indicated that 54% of those choosing beauty salons and 65% selecting osteopathic clinics prioritize technical expertise. Additionally, 45% of beauty salon patrons and 34% of clinic visitors emphasized the equal importance of customer service, indicating that both technical proficiency and client interaction are crucial for retaining customers.
Insights on Customer Preferences
Beyond the findings, the survey included 38 questions focused on various aspects of customer satisfaction and repeat behavior, shedding light on price sensitivity and perceived cost-effectiveness of services. This data can empower businesses to refine their service offerings and promotional tactics to align better with customer expectations.
The results reflect a growing need for businesses in the beauty and health sectors to reconnect with their customer base through strategic marketing approaches. Companies like Fancrew are vital in harnessing customer feedback, thereby enabling beauty and health service providers to sculpt their strategies effectively.
Research Overview
- - Method: Online survey conducted with general consumers
- - Participants: Randomly selected from Fancrew's registered users, totaling 943 respondents
- - Timing: The research was conducted between November 19 and December 1, 2025.
- - Scope: A comprehensive set of 38 questions regarding consumer habits in relation to repeat visits to salons and clinics.
Call to Action
For businesses looking to optimize their customer retention strategies, it’s crucial to consider the implications of this survey. Implementing measures like discount promotions and enhancing customer service can provide the necessary incentives for past customers to return.
About Fancrew
Fancrew Inc., based in Chiyoda, Tokyo, leverages advanced analytical techniques to enhance customer experiences across various industries. They are committed to improving client engagement and offer an array of services including market research, customer monitoring, and operational assessments.
Topics Consumer Products & Retail）
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