iQuanti's Leadership Change: Arnab Sen Takes the Helm as CEO

iQuanti Welcomes Arnab Sen as New CEO

On June 2, 2025, iQuanti, a prominent digital marketing and analytics firm, made headlines with the announcement of a significant leadership change. Arnab Sen has been appointed as the new Chief Executive Officer, marking a pivotal moment for the company as it seeks to enhance its focus on becoming an AI-first organization. Sen takes over from Vish Sastry Rachakonda, the founder, who now steps into the role of Executive Chairman.

Sen arrives at iQuanti with over 20 years of experience in building technology-focused businesses and a notable record of fostering growth and innovation. He launched his professional journey at McKinsey & Company and later founded Reventics, a healthcare technology firm that specializes in payment and reimbursement management. This venture caught the attention of Omega Healthcare, leading to its acquisition, after which Sen took on the position of Chief Strategy Officer at Omega.

In his own words, Sen expressed enthusiasm about leading iQuanti, stating, “I’m honored to join iQuanti. I have long admired the company’s impressive growth and unwavering focus on client success. With the transformative potential of AI, I’m excited to partner with Sastry and lead iQuanti on its journey to becoming a leader in AI-driven digital marketing.”

Under the leadership of Rachakonda, who founded iQuanti 17 years ago, the company has evolved into a leading data and AI-centric performance marketing firm. Rachakonda emphasized the significance of this transition by stating, “I am incredibly proud of what we've built at iQuanti over the past seventeen years. We have always remained nimble and innovative, consistently delivering significant value to our clients. Arnab is the right leader to build on this strong foundation.”

As iQuanti eyes the future, the company aims to strengthen its expertise in AI-driven solutions. The transition to Sen’s leadership promises a new chapter in which the company focuses on harnessing innovative technologies to enhance its service offerings and support clients in navigating the complexities of digital marketing.

With approximately 400 employees situated across several global locations including New York, Chicago, Dallas, San Francisco, Mexico City, London, Toronto, Bangalore, and Singapore, iQuanti is well-established in its field. Notably, it has made it onto the Inc. 5000 list ten times, reflecting its consistent growth trajectory. It was also recognized in the inaugural AdWeek 100 Fastest Growing Agencies and has been listed in the Fast 50 Asian American Business lists.

Additionally, iQuanti is featured in The Search Engine Optimization Solutions Landscape, Q1 2025 Report, highlighting its stature among leading vendors in the SEO industry published by Forrester. This recognition underscores iQuanti's commitment to delivering robust digital marketing strategies powered by data-driven insights and AI technology.

As Sen transitions into his new role, he stands at the helm of a company that not only defines itself by its innovative approach but is also poised for a broad impact across various industries, particularly in banking and financial services sectors where it has built a strong customer base. Rachakonda’s continued involvement as Executive Chairman ensures that the foundational principles of growth and client success will persist as iQuanti embarks on this exciting new journey guided by the expertise and vision of Arnab Sen.