#Japan #Gifting Culture #Coco #Shibuya #Giftween

Discovering the Art of Gifting with Giftween

On September 9, 2023, Coco, a marketing company based in Shibuya, Tokyo, officially launched Giftween (ギフトウィーン), an innovative web media platform that reimagines how people choose gifts. This new platform does not merely assist in product searching; instead, it emphasizes the importance of understanding the reasons behind each gift.

Understanding Giftgiving Beyond Products

Giftgiving can be a complicated affair, with motivations varying from celebrating a birthday or an anniversary to expressing gratitude, offering encouragement, or even just indulging oneself. However, while searching for gifts, consumers often find themselves bombarded with product information centered around price, category, and rankings, which often leaves out the emotional context of the gesture, such as “Why this gift for this person?”

Giftween aims to streamline this searching process by providing insightful stories, background, and sentiments that surround the act of gifting. It recognizes that with the enormous variety of options available, consumers often feel overwhelmed. Giftween is here to alleviate that confusion by focusing on not just the products themselves but also on the emotions, relationships, and stories that make gifting deeply meaningful.

Diverse Content Offers Insight

Giftween features a variety of engaging content designed to inspire and motivate people in their gifting choices:

• - ### Interviews with Talents and Creators

Featuring interviews with influential personalities across various fields, the platform explores their experiences with gifting – the gifts they have given and received, and how these gifts have impacted their relationships and lives.

• - ### What Day Is It Today?

This section proposes new gift ideas tied to calendar events or seasonal occurrences, helping individuals discover gifting reasons that exist beyond recognized celebrations like birthdays or Christmas.

• - ### Gift Calendar

Daily, this feature highlights specific days or seasonal occasions, providing reminders of feelings and memories associated with gifting. It also suggests gifts related to those days, prompting users to find new reasons to give gifts during everyday moments.

Upcoming Event to Celebrate Launch

To commemorate the launch of Giftween, an invitation-only event for affiliates is in the works, where attendees will have the chance to discover, touch, and experience products from featured brands and sponsors firsthand. By leveraging Coco's extensive network with influencers and creators, along with its capability in organizing offline events, the aim is to create a real-life experience that encapsulates the essence of Giftween.

Vision from CEO Yuu Kamada

Yuu Kamada, the CEO of Coco, has shared insights on future developments for Giftween:
"Through our experience in promoting various brands to the public, we have come to realize that a product's appeal extends beyond mere features or price. It's about the context in which the gift is chosen and the emotions attached to it that truly transform a product into a special gift for someone."

He continued, "The name Giftween embodies our desire to foster gifting occasions not just on special days but also in the mundane days in between. Our future plans include expanding product listings, editorial articles, talent interviews, collaborations with brands, and themed features tied to seasons and events. Furthermore, we are dedicated to creating opportunities for people to experience the gifts firsthand through events and activities across various platforms including online, social media, and real-life experiences. Our mantra is, ‘Giving is a culture.’"

Giftween is more than just a media platform; it seeks to curate individual emotions and choices, creating a space where new connections flourish between people and brands.

Summary of Giftween

• - Name: Giftween (ギフトウィーン)
• - Launch Date: September 8, 2023
• - Website: Giftween Official Site
• - Concept: “Giving is a Culture.”
• - Operating Company: Coco
• - Main Content: Interviews, Gift Search, Anniversary Projects, Seasonal Features, Gift Introductions, and more.

Contact for Inquiries Regarding Partnerships and Sponsorships

Giftween welcomes inquiries about product features, editorial interviews, collaborative content, event participation, and joint projects with creators.

Coco Giftween Editorial Department
Contact: Sekiguchi
Email: [email protected]