Terra Laser Enhances Efficiency with Next SFA/CRM Implementation

Terra Laser Reaches New Heights with Next SFA/CRM Implementation

Overview

Terra Laser, a leading company in the development and manufacture of laser equipment, has successfully integrated the Next SFA/CRM system provided by Geo Code. This implementation has resulted in remarkable efficiency gains, allowing the company to save approximately 200 hours of work each month.

About Terra Laser

Founded in August 2019, Terra Laser is headquartered in Ikuno, Osaka, and is dedicated to creating high-quality laser machinery that is proudly tagged as “MADE IN JAPAN.” Their flagship product, the precision welding machine T-LASER, is designed to meet diverse industrial needs, including precision mold repairs and the regeneration of various mechanical parts. They operate under the guiding principle of not just selling products, but delivering value that aids customer success through top-level hardware and comprehensive software solutions.

Challenges Faced

Prior CRM Discontent

Before implementing Next SFA/CRM, Terra Laser had been using a major CRM solution from a leading company. While it boasted an array of features, the complexity of its setup and the sheer volume of input fields became overwhelming for the sales team. This cumbersome system hampered accurate data input and analysis, diminishing the overall effectiveness of the CRM in terms of customer information sharing and data utilization.

Transformative Benefits of Next SFA/CRM

Post-implementation, the burdensome task of entering sales information has been significantly reduced. The system is designed with a user-friendly interface and streamlined input fields, transforming previously tedious data entry into a much more straightforward task.

- Time Savings: Monthly workload on sales activities has seen a reduction of roughly 200 hours.
- Integrated Management: Integrations with tools like freee and Chatwork allow for consolidated management of related data, further enhancing operational fluidity.

As a result of these improvements, Next SFA/CRM has become the backbone of Terra Laser's customer engagement efforts. The visibility of sales information via project and task management has streamlined internal communication and progress tracking.

Enhanced Project and Task Management

The integration with freee, a cloud accounting platform, has ensured that the issuance of delivery notes and invoices is seamless. Likewise, the collaboration with Chatwork provides a clear visualization of all customer-related interactions within the Next SFA/CRM system. This integration maximizes productivity and minimizes mismanagement, encapsulating Terra Laser's commitment to providing top-notch customer service.

About Next SFA/CRM

Next SFA/CRM is a powerful sales support and customer management tool designed with a focus on usability and clarity. Alongside robust support for marketing automation (MA), this tool facilitates the entire spectrum of marketing and sales processes—from lead acquisition to closing deals. It is backed by outstanding free support during implementation, setup, and operation, leading to a high retention rate. Notably, it also integrates with a variety of beneficial tools, enhancing its overall utility in diverse business contexts.

About Geo Code Inc.

Established in 2005, Geo Code is a forward-thinking company based in Shinjuku, Tokyo. They offer an extensive range of services that include web marketing, SEO strategies, website development, and an innovative cloud sales technology branch featuring tools like Next SFA/CRM. Their vision is to contribute to customer success by facilitating comprehensive digital transformation (DX) from lead generation to order fulfillment.