DEAN & DELUCA Introduces Craft Bread and Seasonal Jam for Spring Breakfast

Embrace the Flavorful Spring Morning with DEAN & DELUCA

As spring gently unfolds, DEAN & DELUCA is set to tantalize taste buds with the introduction of its latest craft bread, “Craft Bread”, alongside vibrant seasonal jams and delicious fruit sauces. Starting March 16, customers can indulge in the true essence of wheat with this new offering available in market stores, cafes, and online.

The company, which is managed by Welcome Co., Ltd. and based in Minato, Tokyo, has teamed up with Jennifer Latham, the former director of Tartine Bakery in San Francisco, to innovate its bread products. This partnership has led to the development of a fresh category of bread, encapsulated within the concept of “New Classic Bread”. The newly designed “Two Country Bread” represents a perfect fusion of tradition and innovation, making it a staple for any household.

This season, DEAN & DELUCA is focusing on the beloved Japanese staple: white bread. Enhancing the flavor of wheat, the brand has revisited the concept of bread and worked closely with Jennifer Latham to reimagine everything from wheat selection to fermentation and baking. The result is the “Craft Bread”, designed to bring out the delightful taste of wheat, perfectly complementing any breakfast table.

Introduced Items

In addition to the craft bread, the company is launching several delicious jams made from seasonal fruits sourced directly from patisseries. The new flavors of the original “Daily Jam” include strawberry and citrus made from locally-sourced ingredients. A new product, “Fruit Sauce”, blends seamlessly with milk or yogurt, enhancing the morning experience with naturally rich flavors.

Topic 1: Taste the Pure Flavor of Wheat with Craft Bread

Craft White Bread - ¥432 (incl. tax)
This delightful white bread features a blend of Hokkaido-grown “Yumechikara”, Ibaraki-grown “Yumekaori”, and Hokkaido “Harukirari”. It is enriched by a natural fermentation starter known as levain. The addition of domestically-grown spelt wheat offers a nutty flavor, bringing forth a luscious texture complemented by a gentle sweetness. Toasting enhances the aromatic wheat scent, making it even more delightful.

Craft Cereal Bread - Raisin & Walnut - ¥486 (incl. tax)
Made with domestic wheat and incorporating whole grain flour, this bread presents a crispy bite with a mild acidity and a fragrant flavor. Enhanced by spelt flour and six kinds of grains, it packs a flavor depth, with the textures of raisins and walnuts balanced beautifully. Perfect for everyday meals, it can be enjoyed on its own or paired with other dishes.

Topic 2: Begin a Day Delightfully with Your Favorite Breakfast

Elevating breakfast is the newly enhanced “Everyday Jam” range, which uses beautiful yet unsellable fruits from farms. New flavors like strawberry, made from the “Benihoppe” variety, and citrus, from a blend of various domestic citrus fruits, have joined. There’s also a revamped Crunchy Peanut Cream with more peanuts for an intensified nutty flavor that perfectly complements breakfast.

Topic 3: Create Gentle Fruit Milk with Fruit Sauce

Specially crafted fruit sauces, made simply from rock sugar and fruits without added water, encapsulate the essence of fruits. Mixing with milk allows for a delightful fruit milk experience, making breakfast preparation fun and easy for families. This versatile sauce can also be drizzled over yogurt or granola, or used in cooking.

The handcrafted quality of DEAN & DELUCA’s offerings ensures that every meal is an occasion, transforming ordinary moments into cherished experiences.

Details

- Available From: March 15 (Sunday) - Craft Bread available from March 16 (Monday) - Strawberry Fruit Sauce available from March 18 (Wednesday).
- Where to Buy: Market & Cafe Locations. Online store sales will commence after March 16. Product availability varies by location.

About DEAN & DELUCA

Founded in 1977 by Joel Dean and Giorgio DeLuca in New York City, DEAN & DELUCA has evolved into a global gourmet grocery chain, committed to curating delicious food experiences worldwide. With locations spread across Japan since 2003, it continues to embody its philosophy of “Living With Food” by celebrating culinary diversity and culture. As the brand approaches its 50th anniversary in 2027, DEAN & DELUCA aims to deepen its cultural ties to promote a rich food culture for the future.