REJO Expands into Europe with Innovative Puff-Twice Technology for Heat-Not-Burn Products

REJO's European Expansion



REJO, a leader in the heat-not-burn (HNB) industry, is making waves by launching itself into the European market, focusing on countries such as Italy, Germany, Spain, and Austria. This significant move was unveiled at the InterTabac 2026 trade fair, an event where the brand showcased its advanced technologies and diverse product offerings, marking a pivotal moment for the company's international growth.

Innovative Product Launches


During the event, REJO highlighted its revolutionary products, particularly featuring the new standalone herbal stick line, TOZE. These developments are the result of strategic collaborations and partnerships with local businesses, facilitating REJO's entry into the European landscape. The emphasis on technology, user experience, and adherence to regulatory standards underscores REJO's commitment to its European strategy, positioning the continent as a priority market.

Introducing the REJO CUBE


At the heart of REJO's showcase is the REJO CUBE, described as a modular device that integrates advanced heating technology with a flexible design and interactive elements. The CUBE features omni-directional heating capabilities, enabling consistent and stable heating, which is crucial for an optimal experience.

The FlexiCUBE modular structure connects the heating pod with a detachable battery through a magnetic system, allowing for easy handling and maintenance. Furthermore, the interactive LCD display provides users with real-time updates on heating progress, operating modes, and battery status, simplifying usage and enhancing satisfaction.

Puff-Twice Technology


REJO’s puff-twice technology represents a game-changing advancement in the HNB sector, enhancing the user experience by allowing for an extended heating cycle from a single stick. Typically delivering up to 16 puffs, users can push this limit even further in PlusEnjoy™ Eco Mode, which offers an additional 12 puffs, translating to a remarkable 75% increase in puff count compared to earlier technologies.

This innovation not only reflects REJO's commitment to precision control and energy efficiency but also emphasizes the device's structure and thermal management, enabling users to maximize their experience with every stick.

Modular Design for Speed and Consistency


REJO's approach to research and development is equally forward-thinking. Rather than creating each device from scratch, the company has opted for a modular design, facilitating swift product development and versatility across different product lines. This allows adaptability in heating engines and temperature control systems, ensuring a consistent and reliable user experience while accommodating varying user preferences.

The focus on heating efficiency, temperature regulation, and a modular design underscores REJO's roadmap, which is fundamentally defined by technological innovation and consumer satisfaction.

About REJO


REJO stands as a prominent global entity, specializing in HNB solutions that prioritize innovation, reliability, and user autonomy. Collaborating with partners and engaging with a global community, REJO encourages consumers to explore beyond traditional brand limitations, opening doors to diverse experiences within the heat-not-burn realm. For more information about REJO and its products, interested individuals are invited to visit www.rejonow.com.

Through this European expansion, REJO not only fortifies its market presence but also positions itself at the forefront of technological advancements in the HNB sector, promising exciting developments for users across the globe.

Topics Consumer Products & Retail)

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