Celebrating America's 250th: James E. Pepper Unveils New Packaging for 1776 Whiskey
As the United States prepares to celebrate its 250th anniversary, James E. Pepper Distillery has taken a significant step forward by unveiling new packaging for its renowned 1776 Straight Rye and Straight Bourbon whiskeys. The updated labels are now making their way into markets throughout the nation, marking a momentous occasion for this storied brand.
The James E. Pepper brand has a long-standing tradition, crafting high-quality bourbon and rye since 2012. It proudly offers the 1776 line, which has garnered attention not just for its taste but also for its historical significance. Colonel James E. Pepper, the distillery's founder, was known for his family penchant for whiskey, a legacy that traces back to the American Revolution. His grandfather, Elijah Pepper, was distilling whiskey at a time when the foundations of America were being laid. This rich history is now embodied in the refreshed packaging, designed to commemorate the nation's Semiquincentennial.
The new label design places a greater focus on the iconic 1776 brand, enhancing its visual identity while retaining elements of its familiar character. Notably, it features an illustration of Benjamin Franklin’s famous “Join, or Die” snake, which represents unity—an essential theme as the country reflects on its journey over the past 250 years. Amir Peay, the owner of James E. Pepper Distillery, stated, "With America celebrating its 250th anniversary, we felt it was the right time to refresh the labels that have represented our 1776 whiskeys for more than a decade."
Both 1776 Rye and Bourbon are distilled and bottled at the historic James E. Pepper Distillery located in Lexington, Kentucky (DSP-KY-5). They are offered at a robust 100 proof and with a suggested retail price of $30. The 1776 Rye is crafted from a mash bill consisting of 100% rye, while the 1776 Bourbon is made from 70% corn, 18% rye, and 12% malted barley.
Recognition for these exceptional spirits continues to grow, as evidenced by their accolades at the 2026 Ascot Awards. The 1776 Rye received a Platinum Medal, while the Bourbon was awarded a Gold Medal, further solidifying its reputation within the whiskey community.
The James E. Pepper Distillery itself has a storied past. Originally built in 1880, it lay dormant for over 50 years after its abandonment in 1967. However, through extensive historical research and restoration efforts, the distillery was revived in December 2017. The revival has brought the distilling of bourbon and rye whiskey back to life, using the same historic recipes that were in use prior to its closure—ensuring that the authentic flavors of the past are preserved.
With the refreshed packaging now rolling out, enthusiasts of whiskey and history alike can appreciate both the craftsmanship of James E. Pepper Distillery and the significant role its brand plays in celebrating American heritage. As consumers reach for a bottle of 1776 Straight Rye or Bourbon, they are not just savoring a fine spirit; they are participating in a celebration of a nation’s legacy and the perseverance of a once-abandoned distillery that has reclaimed its place in the heart of American whiskey culture. For more details about the James E. Pepper Distillery and its offerings, visit www.JamesEPepper.com.
The James E. Pepper brand has a long-standing tradition, crafting high-quality bourbon and rye since 2012. It proudly offers the 1776 line, which has garnered attention not just for its taste but also for its historical significance. Colonel James E. Pepper, the distillery's founder, was known for his family penchant for whiskey, a legacy that traces back to the American Revolution. His grandfather, Elijah Pepper, was distilling whiskey at a time when the foundations of America were being laid. This rich history is now embodied in the refreshed packaging, designed to commemorate the nation's Semiquincentennial.
The new label design places a greater focus on the iconic 1776 brand, enhancing its visual identity while retaining elements of its familiar character. Notably, it features an illustration of Benjamin Franklin’s famous “Join, or Die” snake, which represents unity—an essential theme as the country reflects on its journey over the past 250 years. Amir Peay, the owner of James E. Pepper Distillery, stated, "With America celebrating its 250th anniversary, we felt it was the right time to refresh the labels that have represented our 1776 whiskeys for more than a decade."
Both 1776 Rye and Bourbon are distilled and bottled at the historic James E. Pepper Distillery located in Lexington, Kentucky (DSP-KY-5). They are offered at a robust 100 proof and with a suggested retail price of $30. The 1776 Rye is crafted from a mash bill consisting of 100% rye, while the 1776 Bourbon is made from 70% corn, 18% rye, and 12% malted barley.
Recognition for these exceptional spirits continues to grow, as evidenced by their accolades at the 2026 Ascot Awards. The 1776 Rye received a Platinum Medal, while the Bourbon was awarded a Gold Medal, further solidifying its reputation within the whiskey community.
The James E. Pepper Distillery itself has a storied past. Originally built in 1880, it lay dormant for over 50 years after its abandonment in 1967. However, through extensive historical research and restoration efforts, the distillery was revived in December 2017. The revival has brought the distilling of bourbon and rye whiskey back to life, using the same historic recipes that were in use prior to its closure—ensuring that the authentic flavors of the past are preserved.
With the refreshed packaging now rolling out, enthusiasts of whiskey and history alike can appreciate both the craftsmanship of James E. Pepper Distillery and the significant role its brand plays in celebrating American heritage. As consumers reach for a bottle of 1776 Straight Rye or Bourbon, they are not just savoring a fine spirit; they are participating in a celebration of a nation’s legacy and the perseverance of a once-abandoned distillery that has reclaimed its place in the heart of American whiskey culture. For more details about the James E. Pepper Distillery and its offerings, visit www.JamesEPepper.com.
Topics Consumer Products & Retail）
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