Majica App Partners with ARUTANA to Enhance Retail Media Experience

In a strategic move to boost retail media advertising and optimize customer engagement, the Majica app, operated by Pan Pacific International Holdings Corporation (PPIH), has been integrated into the ARUTANA retail media platform, developed by DearOne, a subsidiary of NTT DoCoMo. This collaboration marks a significant step towards broadening the reach of ad campaigns across multiple retail applications.

The announcement highlights that with this integration, the total number of monthly active users (MAU) across the ARUTANA platform is expected to reach approximately 47.5 million, anticipating total advertising impressions to exceed 450 million. The Majica app, which serves around 18 million users, is designed to facilitate the use of electronic money at various retail locations, including Don Quijote and supermarkets such as Apita and Piago.

Background and Objectives of the Integration

PPIH operates diverse retail formats in Japan, primarily focusing on discount stores and supermarkets. Recent years have seen an increased emphasis on retail media as a focal point for enhancing customer engagement. Since its launch in March 2014, the Majica app has amassed a substantial user base, catering to customers with seamless shopping experiences linked to electronic money.

The ARUTANA platform allows retail businesses to distribute advertisements across a network of retail apps. This function means that advertisers can efficiently reach users of multiple major retail apps simultaneously, significantly improving campaign effectiveness.

By participating in ARUTANA, PPIH aims to realize advertising strategies that would not be achievable independently. This collaboration provides opportunities for further expansion in retail media, ensuring a better shopping experience for customers.

As a significant advertising network, ARUTANA empowers retail operators to monetize their official apps without incurring hefty development costs. The ease with which retail operators can manage advertising content via a simple interface facilitates smooth revenue realization through their applications.

Features of the Majica App

The Majica app is an electronic money service that gained traction quickly since its inception, with ambitious plans to increase its user base among younger demographics—specifically aiming for 50% membership among those aged 15-24 by June 2027. Users can earn Majica points when they shop using the Majica monetary balance or UCS credit cards, which can be redeemed at PPIH group stores for shopping discounts.

In an ongoing effort to enhance the shopping experience, the Majica app will continue to develop additional features and services tailored to customer needs.

For retailers looking to enhance their advertising strategy, ARUTANA presents a unique opportunity to reach engaged consumers directly through their favorite retail apps. The platform's design maximizes the likelihood of interaction, given that 75% of users engage with these retail applications within stores, indicating high purchasing intent.

About ARUTANA

ARUTANA is an innovative retail media platform that digitizes the advertising landscape for retail apps. Advertisers can deploy campaigns across multiple apps by simply submitting ads to ARUTANA, streamlining the process of capturing consumer attention across various platforms. This service not only benefits advertisers but also supports retail businesses in diversifying their revenue streams and enhancing app user experiences.

With this partnership, I believe DearOne will successfully create Japan's largest retail media network and work towards elevating the value of customer experiences in collaboration with retail and manufacturing partners.

For more information about the Majica app and to explore its various features, visit Majica's official site.

For details about ARUTANA and to access their advertising resources, check out ARUTANA's official site.

Contact Information:

- For retail inquiries, visit the request form.
- For advertisers and agencies, use this request form.

About PPIH

- CEO: Hideki Moriya
- Head Office: Shibuya-ku, Tokyo
- Website: PPIH

About DearOne

DearOne is a pioneering company in marketing technology under the NTT DoCoMo umbrella, providing tools that include the innovative ARUTANA retail media platform, aimed at enhancing digital products and user engagement.