#Japan #Tokyo #TNL Mediagene #GENIEE #Cr.ED

TNL Mediagene and Geniee Collaborate for Advertising Innovation

In a significant move for the digital advertising landscape in Japan, TNL Mediagene Inc., a prominent digital media and data group based in Tokyo, has formed a strategic alliance with Geniee Inc., a leading AdTech company in Japan. This partnership aims to broaden the reach of Cr.ED, a platform renowned for its interactive advertising solutions.

Launched by TNL Mediagene's subsidiary, Ad2iction, Cr.ED is a Software as a Service (SaaS) platform that empowers marketers to create engaging and interactive digital advertisements more efficiently. With over 40 customizable ad formats, Cr.ED has already made a substantial impact in Taiwan, serving more than 500 clients, including notable luxury and automotive brands. Users benefit from a streamlined process that allows them to generate interactive ads using pre-made modules, eliminating the need for complex coding.

The collaboration between TNL Mediagene and Geniee leverages both companies' strengths: Geniee's extensive ad distribution technology and established network combined with TNL Mediagene's creative expertise. This alliance is expected to not only enhance the functionalities and reach of Cr.ED but also redefine the advertising possibilities in Japan's digital market, moving beyond traditional static ads to more dynamic and engaging experiences.

Joey Chung, Co-Founder and CEO of TNL Mediagene, expressed enthusiasm about the partnership, emphasizing the success that Cr.ED has witnessed in Taiwan and underscoring the potential for similar achievements in Japan. Chung stated, "We are excited to expand this proven solution to the Japanese market, driving innovation and creativity in advertising."

Motoko Imada, Co-Founder and President, also highlighted the importance of this collaboration, sharing her vision of combining Geniee's technological infrastructure with TNL's innovative solutions to deliver added value to their clients. By integrating both companies' capabilities, they aim to enhance marketing effectiveness and drive user engagement through their exceptional data-driven advertising solutions.

Geniee's reputation in the AdTech ecosystem is solidified by its robust offerings, including a Supply-Side Platform (SSP) that optimizes ad revenue for publishers, and a Demand-Side Platform (DSP) aimed at helping advertisers reach high-quality audiences. With a client base exceeding 5,900 active accounts, Geniee is well-regarded for its commitment to end-to-end customer success and innovative solutions. Their proprietary ad-serving technology and continuous product enhancements further ensure they remain at the forefront of the industry.

The incorporation of Cr.ED into Geniee's suite of advertising solutions is poised to create a seamless and impactful experience for both advertisers and publishers. Through this strategic partnership, TNL Mediagene and Geniee aim to accelerate marketing innovation in Japan, paving the way for a more interactive and highly engaging advertising landscape.

Reflecting on the partnership, Chung mentioned, "With our combined expertise and technology, we are confident that this collaboration will redefine the creative possibilities of digital advertising in Japan and lead to exceptional outcomes for our clients."

As the digital advertising landscape continues to evolve, this partnership signifies a proactive step towards meeting the changing needs of advertisers and consumers alike. TNL Mediagene and Geniee are not just responding to market demands but are actively shaping the future of digital advertising in the region. The implications of this strategic alliance will likely resonate across the industry, influencing how brands approach advertising and engage with their audiences moving forward.