Moose Toys and Mark Rober Launch Innovative CrunchLabs Toy Line for Kids' STEM Learning

Moose Toys Introduces CrunchLabs: The Future of STEM Learning for Kids

In an exciting venture to innovate the toy industry, Moose Toys has collaborated with Mark Rober— a former NASA engineer and beloved YouTuber— to unveil the CrunchLabs toy line. This new collection is set to redefine the landscape of STEM (Science, Technology, Engineering, and Mathematics) education for children. With its official launch occurring this fall at retailers and e-commerce platforms across the nation, CrunchLabs aims to deliver exhilarating educational experiences that spark curiosity and inspire kids around the globe.

A New Philosophy in STEM

Rober's philosophy of "STEM done differently" is at the heart of this product line. The CrunchLabs toys are engineered not only to be fun but also to enlighten young minds about scientific principles and hands-on experimentation. Each product is designed to create captivating moments, where kids can engage in thrilling scientific play that culminates in mind-blowing “aha!” revelations. Coupled with Rober’s widespread popularity from his renowned Netflix series—among other global platforms—CrunchLabs is poised to make waves in both educational and entertainment spheres.

Standout Products in the CrunchLabs Line

Among the range of innovative toys is the Crunchinator, which allows young scientists to perform incredible feats with everyday objects. By applying principles of torque and mechanical advantage, kids can crunch various items with over 30 times their own strength! The toy includes interchangeable plates for hands-on experimentation, encouraging children to explore and document their results with the help of a specially designed phone holder.

Then there's the Elephant Toothpaste Blast. This twist on the classic volcano activity is inspired by Rober’s previous Guinness World Record experiment. Utilizing safe, kid-friendly chemistry, kids can create impressive eruptions measuring over 15 feet high! Each kit includes ingredients for multiple experiments, ensuring hours of educational fun.

The Egg Drop Challenge invites children to engineer protective structures around eggs before dropping them from heights to see if they survive. It's the perfect way for kids to learn about engineering and creativity, while also experiencing the thrills of trial and error.

Moreover, the Squirrel Dash Game incorporates Rober’s viral obstacle-course concept into a tabletop game full of chaos, challenges, and teamwork. Players navigate through a wacky course, collecting nuts while racing against opponents to reach the finish line first, demonstrating that STEM can indeed be a dynamic and social experience.

A Visionary Collaboration

Mark Rober expressed his excitement over the collaboration with Moose Toys, stating, "I love seeing science click for kids, so combining that with Moose's innovation is magic. These toys are designed to produce huge, 'wait, that's how it works' moments." Each toy will be accompanied by a dedicated science video by Rober, allowing kids to grasp the underlying principles behind their playfully designed toys.

Rob Wolf, Moose Toys' Vice President of Global Marketing, emphasized that this line seeks to empower kids to drive the excitement around STEM learning, rather than merely relying on parents to facilitate their purchase. He believes that the CrunchLabs line will disrupt the traditional perceptions of STEM toys.

Anticipated Launch

Expected to hit stores globally in the summer of 2026, the CrunchLabs lineup will cover not only Rober’s most popular experiments but will also introduce fresh and engaging concepts that promise to captivate new audiences. With the core aim of making children "superhappy" while fostering a love for learning, Moose Toys is more committed than ever to revolutionizing play time. Already, the company has made millions of children smile, proving that innovative, fun, and educational products can resonate widely and effectively.

Moose Toys and CrunchLabs have combined their talents, aiming not just to sell toys, but to enrich the educational landscape and provide kids with tools and experiences that kindle a lifelong passion for science and engineering. As the global launch date inches closer, parents and children alike are excitedly awaiting what promises to be an exceptional addition to the toy market.