Classico Corporation: A Bold Step Forward
Classico Corporation, based in Minato, Tokyo, is pioneering the medical apparel sector with its stylish white coats and scrubs, designed to break conventional thinking in healthcare fashion. Founded in 2008 by CEO Arata Owa, Classico emerged from a simple yet powerful observation—a doctor lamented the lack of stylish medical attire. This led to the creation of a brand that merges aesthetic design with functionality, driven by the mission to inject a sense of beauty and emotion into the medical field.
The Website Relaunch
In a significant move, Classico has overhauled its corporate website to strengthen its communication of key brand messages. The previous site struggled to encapsulate the full spectrum of Classico’s offerings against a backdrop of expanding business initiatives and markets.
The new site aims to provide instant clarity on who Classico is and what it stands for. It presents a visually engaging introduction to the brand’s philosophy and diverse undertakings, making it especially accessible for first-time visitors. Key enhancements to the site include:
1.
Visual Storytelling: New content that visually conveys what Classico represents and its innovative offerings.
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Expanded Story Pages: Dedicated stories that delve into the brand's core values and background.
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Streamlined Navigation: Improved pathways for recruitment and inquiries, ensuring easy access for all visitors.
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Project Archives: Thorough documentation of ongoing projects and sustainability efforts.
Insights from CEO Arata Owa
Owa commented on the relaunch, stating, "After several years, we’ve significantly revamped our corporate site. It now effectively answers questions like, 'What is medical apparel?' and 'What does Classico stand for?' This new platform allows us to convey who we are in a clear and engaging manner. Our mission is to bring emotional resonance to healthcare. We are genuinely excited to connect with new customers, collaborators, and partners globally!"
Classico’s persistent innovation positions it not only as a brand but as a lifestyle choice for medical professionals. This evolution aligns with their goal of making medical work environments more inspiring and aesthetically pleasing.
Brand Impact
With a recognition rate of 47% among doctors in Japan, Classico's stylish approach is resonating well within the medical community. Many healthcare providers cite the emotional uplift and motivational boost that Classico’s apparel delivers, noting that it fosters better communication with patients. This intersection of fashion and function is critical in modernizing the image of medical professionals and enhancing their work experience.
Conclusion
In response to the growing demands of the medical field and an increasingly diverse audience, Classico’s new website stands as a testament to its commitment to innovation and quality. By transforming traditional norms and perceptions around medical attire, Classico is establishing itself as a leader in the medical apparel industry, promoting sustainability and emotional wellness through style. For more details, check their newly launched corporate website at
Classico Website or shop online at
Classico Store. Follow their journey on Instagram at
Classico Instagram.