#Japan #Tokyo #L'Occitane #VERVINE #AGRUMES

Fresh Citrus Mood Fragrance by L'Occitane

As the summer of 2026 approaches, L'Occitane is set to launch its latest addition to the mood fragrance collection, the "VERVEINE AGRUMES" series, on July 29. This refreshing citrus and verbena scent aims to elevate your mood instantly, making it perfect for the hot summer days ahead. Customers will have an exclusive opportunity to purchase this fragrance in advance starting July 22 through the official online store.

Celebrating 50 Years of L'Occitane

"VERVEINE AGRUMES" is the third fragrance in the collection, which celebrates L'Occitane’s 50-year legacy of embracing the beauty of nature and sharing the spirit of Provence. The maison's anniversary theme, "CRAFTING LIFE TIES," reflects its commitment to connecting people with nature through immersive experiences. Since its founding in 1976, starting from selling rosemary essential oil in a local Provençal market, L'Occitane has continuously honored nature and human creativity. The company emphasizes a deep respect for nature’s gifts, artisanal craftsmanship, and an aesthetic way of living.

Refreshing Experiences with Each Scent

The invigorating citrus blend of verbena in "VERVEINE AGRUMES" offers a burst of freshness, designed to rejuvenate the senses and uplift the spirit. Each scent in the mood fragrance series—"VERVEINE" for focus, "LAVANDE" for relaxation, and "VERVEINE AGRUMES" for energizing—helps individuals switch between moods seamlessly. These fragrances evoke the sensation of strolling through the sunlit hills of Provence, enhancing both physical and emotional well-being.

The new "VERVEINE AGRUMES" promises a sparkling citrus aroma with hints of freshly picked verbena, perfect for moments when a burst of energy is needed, particularly during morning routines or busy workdays.

Product Offerings

The "VERVEINE AGRUMES" series features:

• - Eau de Toilette: A refreshing fragrance combining verbena and citrus for an awakening experience. Suitable for morning pick-me-ups, priced at 8,470 yen for 75 mL.
• - Perfumed Hand Cream: A hydrating cream providing juicy moisture from fingertips to hands, priced at 1,870 yen for 30 mL.
• - Perfumed Shower Gel: A cleansing gel that invigorates the mind and skin with its rich lather, priced at 3,960 yen for 250 mL.
• - Perfumed Body Milk: A moisturizing milk that leaves the skin smooth and refreshed, priced at 4,840 yen for 250 mL.

In celebration of the series launch, a special citrus-patterned wrapping paper will also be available for limited time, offering an added touch to your gifts.

Reimagining Fragrance with the Art of Scent

As L'Occitane prepares for its 50th anniversary, it is debuting the "ART OF SCENT" fragrance collection in October 2025. This collection will reinterpret Provence’s botanicals into an artful fragrance experience, designed to evoke layers of emotion through scent. With over 1000 possible combinations of shower gels, body milks, and creams, customers will be able to create a unique personal fragrance.

By integrating these mood fragrances with preferred styles, L'Occitane encourages everyone to express their individuality and enhance their well-being through the power of scent.

About L’Occitane

Founded in 1976, L'Occitane en Provence is dedicated to sharing the essence of plant life and celebrating the beauty of nature. Drawing inspiration from the vibrant culture of Provence, the brand produces skincare and fragrance products that blend traditional craftsmanship with modern science while honoring sustainable practices. With over 3,000 stores worldwide, L’Occitane continues to spread its message of beauty and wellness, inviting everyone to discover the joy of living beautifully.