#London #United Kingdom #Market Research #Strive Insight #Radius EMEA

Strive Insight Shifts Identity to Radius EMEA

On June 16, 2025, Strive Insight declared its rebranding as Radius EMEA, a significant move following its acquisition by Radius Global Market Research back in November 2023. This transformation not only marks the evolution of an established name but also signifies Radius’s commitment to providing a blend of global connection and local insights. As the headquarters for Radius's EMEA operations, Radius EMEA will maintain its base in Southwark, London but will adopt the Radius name, enhancing its recognition.

The rebranding reflects a strategic direction aimed at helping clients achieve brand growth through insights driven directly by customer feedback. By integrating into the Radius brand, the company is poised to deliver enhanced services and expertise to its clients across various sectors. Paul Thomas, the Director of Strive Insight, expressed excitement about this transition, stating, "We're thrilled to bring the Radius name to EMEA and to be fully integrated into the Radius family." He added that the EMEA team is equipped with a diverse set of skills and is dedicated to providing exceptional work, a promise they've upheld under the Strive banner for the past decade.

Enhanced Client Services through Integration

With the transition to Radius EMEA, clients can expect a host of advantages realized through the integration process. One of the pivotal enhancements includes the creation of the Radius Brand Growth Navigator, which is designed to address a full spectrum of brand growth aspirations. This new approach emphasizes an extensive in-house skill set that encompasses both sector-specific and technical expertise, ensuring that client needs are met more efficiently.

Furthermore, Radius is expanding its international outreach, now conducting bespoke research across over 60 countries. The integration also means clients in both EMEA and the US can take advantage of coordinated efforts from local teams situated in major hubs like London and Dubai, alongside operations in the US. This ensures that while the services are globally applicable, they remain locally relevant—tailored to the unique needs of different markets.

Commitment to Innovation and Insight

A significant part of this rebranding includes a renewed investment in innovation, particularly regarding AI-driven tools and analytics. With bolstered resources and broader capacities, Radius EMEA is prepared to spearhead initiatives that focus on gathering insights not just from primary research, but also from secondary datasets. This comprehensive approach allows the team to find valuable insights from various channels, reinforcing their motto of seeking 'insight from anywhere.'

Jamie Myers, President of Radius, emphasized the importance of this shift, stating that it forms an integral part of their progress towards a unified global familial offering for clients. Myers noted, "This move is an essential step in our progress, demonstrating our dedication to presenting an integrated global offering to our clients."

About Radius Global Market Research

Radius Global Market Research is a full-service marketing research consultancy that was founded in 1960 and is headquartered in New York City. The company has expanded its footprint globally with offices located throughout the U.S., the UK, Dubai, and other regions around the world. Focused on assisting brands in navigating critical growth paths, Radius leverages over 60 years of expertise to enable their clients - ranging from Fortune 500 leaders to emerging startups - to address pivotal business issues. Their flagship Brand Growth Navigator helps prioritize these essential topics, from recognizing innovative opportunities to formulating relevant customer segmentations.

In summary, as Radius EMEA embarks on this refreshed identity, it stands poised to further enhance the landscape of market research and customer insights, ensuring that clients not only adapt but thrive in today's ever-evolving market environment.