#Japan #Tokyo #Basketball #Teleplanning #EASL

Teleplanning International's New Era in Sports Marketing

In a significant milestone for both Teleplanning International Inc. and the East Asia Super League (EASL), the two organizations have entered into a strategic long-term partnership, which will officially kick off in the 2025-2026 season. This collaboration seeks to elevate the appeal of basketball throughout Asia, tapping into the sport's existing popularity in the West.

Founded in Shinjuku, Tokyo, Teleplanning International (TPI), which has a rich history spanning 50 years focused on sports marketing, aims to promote international sports content across generations. Having successfully managed various renowned sports events, including one of golf's prestigious majors, the Masters, TPI is well-positioned to amplify basketball's allure within the Asian market.

The establishment of this partnership underlines a remarkable opportunity to enhance the Asian sports landscape. EASL, backed by an exclusive long-term partnership with FIBA, governs a tournament recognized globally and approved by FIBA Asia. This season features 12 teams from seven Asian regions, including Japan, competing for the title of East Asia's top basketball team. One notable aspect of EASL is its extended six-month competition period, running from October to March, which allows fans to witness thrilling matches within their home countries rather than solely through broadcasts or social media.

Japanese basketball has gained commendable attention in the recent seasons of EASL, notably with teams from the B.LEAGUE achieving remarkable victories. This progression has cultivated anticipation for the skill and talent of Japanese teams on a global scale, raising expectations significantly.

Shinichiro Suzuki, TPI's CEO, expressed great pride in the partnership. "We started our sponsorship sales for EASL two seasons ago, and we are thrilled to be formally recognized as a corporate partner. Our insights into the social recognition and growing interest in EASL among younger demographics emphasize its potential for further expansion across Asia, enriching sports marketing for our clients. We look forward to using our expertise to help drive EASL's success and offer unparalleled sponsorship benefits to our stakeholders."

Echoing Suzuki's optimism, Adam Zecha, EASL's General Manager, noted that the partnership is vital for enhancing EASL's value. TPI's decades-long experience in sports marketing and success in effectively promoting international sports content will contribute greatly to developing EASL's commercial foundations. Zecha shared his high expectations for the synergies this partnership will create, especially for EASL's lasting success in the Asian context.

As a leading sports marketing agency, TPI has a track record of maximising client value through innovative exposure and sampling techniques that go beyond traditional media strategies. This aligns with TPI's foundational mission to propose unique value and brand-building through global sports and entertainment, ensuring that all stakeholders benefit from the evolving dynamics of sports marketing.

As preparations gear up for the upcoming season, both TPI and EASL are committed to fostering growth and development in Asian basketball and beyond. This partnership is not just about sport; it signifies a broader vision for commercial success through strategic collaboration.

For more information, visit the following:
EASL Official Website
Teleplanning International Inc.

Contact Information

Teleplanning International Inc.
Address: 5F Front Place Yotsuya 3-2-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004
Tel: 03-3261-3000 (Main)
Content & Communication Department
Masuda: [email protected]
Mukai: [email protected]