Bonobos Celebrates Nearly Two Decades of Chino Excellence with New Campaign Starring Nicholas Braun

Bonobos Unveils Its Latest Campaign with Nicholas Braun

Bonobos, the well-known menswear brand, has launched a captivating new campaign titled "Still the Best Seat in Town," featuring the talented actor Nicholas Braun. This initiative celebrates almost two decades of innovation around what is often seen as the essential piece in any man's wardrobe—the chino.

The campaign's narrative unfolds within a classic New York City coffee shop, employing the art of cappuccino-making as a metaphor to illustrate how Bonobos has mastered the craft of creating the perfect pair of chinos. Nicholas Braun, recognized for his role as Cousin Greg in HBO's acclaimed series Succession, engages the audience with his trademark humor. He humorously critiques poorly fitting chinos while showcasing Bonobos' Chino 2.0, inviting men to reconsider why they often settle for ill-fitting pants.

A Celebration of Fit and Style

The campaign reflects the brand's enduring commitment to creating chinos that combine perfect fit, style, and quality. Bonobos is not just updating its existing styles but is also introducing new seasonal colors and a fresh take on its 5-pocket Chino 2.0. This enhanced model retains the classic twill fabric while incorporating a nostalgic, double-pleated design.

Moreover, this March, Bonobos is set to debut the Vintage Twill Chino, designed to evoke a 90s aesthetic with a roomy fit that combines vintage charisma with modern comfort. As the workplace style evolves from performance tech towards timeless chinos, Bonobos remains a staple for men returning to the office and those entering the workforce freshly. It's a go-to choice for occasions ranging from professional to casual outings, maintaining a sophisticated look at all times.

Bonobos' Commitment to Quality

"Fit has always been central to Bonobos' identity since Andy Dunn founded the company nearly 20 years ago. It's what distinguishes us within the menswear market," says Greg Scott, CEO of Phoenix Retail, Bonobos' parent company. He highlights that Nicholas Braun embodies the brand's spirit, offering a blend of relatable humor and stylish confidence that resonates with customers both aspirationally and authentically.

In addition to his notable television roles, Braun has recently stepped into the theater scene with his debut in Gruesome Playground Injuries and is poised to take on Broadway in All Out Comedy About Ambition. His versatility continues to shine in film, where he stars in Amazon MGM Studios' The Sheep Detectives.

Engaging Consumers Through Experience

The campaign extends beyond digital and social media channels with a unique CappuCHINO storewide event scheduled for February 21st, in collaboration with Gregorys Coffee. During this event, customers are invited to their local Bonobos guide shops to enjoy coffee while exploring the latest collection of chinos, alongside exclusive promotional offers.

Bonobos initially emerged in 2007, gaining fame for pioneering the digitally-native vertical brand movement, offering well-fitting menswear coupled with personalized customer service. The brand has evolved with 48 guide shops across the United States and expanded its distribution through partnerships with major retailers like Nordstrom. Bonobos' success lies not only in its high-quality chinos but also in its ability to adapt to changing consumer demands and fashion trends.

For anyone in search of the perfect chino, Bonobos continues to lead the way with its commitment to fit, quality, and innovative designs, assuring that their chinos remain a must-have in every man's wardrobe.

For more details and to browse the latest collection, visit bonobos.com or follow them on social media @bonobos.