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Second Street Shines at WWDJAPAN REUSE MARKET 2025

In a pivotal effort towards building a sustainable society, Second Street, a subsidiary of Geo Holdings Corporation, is set to participate in the WWDJAPAN REUSE MARKET 2025. This culture-driven event will take place at the Goldwin headquarters event space in Aoyama, Tokyo on October 4, 2025. The goal is clear: to promote sustainable living through reuse and recycling initiatives in the fashion industry.

The Event Highlights

One of the most exciting features of the WWDJAPAN REUSE MARKET is the specially designed buyback booth where attendees can bring unwanted clothing along with shoes and bags. This initiative not only encourages responsible disposal of fashion items but also fosters a culture of reuse.
Additionally, Second Street will be showcasing around 250 meticulously curated items from its eight notable stores in Tokyo, each specializing in different fashion categories. From streetwear to vintage, there's something for every fashion enthusiast. This event aims to spotlight the importance of not just purchasing new fashion items, but considering the reuse options available.

Second Street’s Sustainability Commitment

Second Street operates under the motto “Make a lifestyle that doesn’t involve throwing things away the norm.” Their commitment to promoting a sustainable lifestyle through reuse is evident in their initiatives at events like these. They aim to attract more interest in fashion reuse, demonstrating that sustainability is attainable and fashionable.

WWDJAPAN REUSE MARKET 2025 Overview

The event will be more than just a market; it's designed as an interactive experience for attendees. Aside from the buyback booth, attendees can expect professional repair services that exemplify the theme 'Circulate, Don't Discard.' By encouraging the use of services such as reuse, remake, repair, and refurbish, this gathering will present a modern lifestyle that values the lifecycle of products over mere disposal.

Through enthusiastic exchanges among fashion lovers across generations, this event will connect those who no longer need items with those who do, fostering a community built on sustainable transitions.

What to Expect from Second Street

1. Buyback Booth

At the event, Second Street’s buyback booth will allow visitors to sell their clothing, shoes, and bags to the store. Added benefits for those who participate in the buyback include:

• - 20% increase in offered buyback prices during the event.
• - Discount coupons for use at participating Second Street stores in Tokyo.
• - The chance to spin the “Gachapi” capsule toy machine for a chance to win luxury prizes like influencers' personal items, available for those whose buyback totals exceed 1,000 yen.

Note: The final acceptance for buyback will close at 16:30.

2. Exclusive Sales

The major stores involved will highlight around 250 selected items, ensuring an array of fashionable choices for attendees. These items will definitely enchant fashion lovers eager to explore trending, sustainable styles.

• - Harajuku Store: Streetwear, Y2K style.
• - Shibuya Jinnan Store: Designer pieces.
• - Spain Slope Store: Luxury streetwear.
• - Shinjuku Store: Street fashion.
• - Shinjuku 2-store: Luxury items.
• - Daikanyama Store: Elegance.
• - Ebisu Store: Old money & essentials.
• - Koenji Store: Vintage.

“Old Money” refers to a subtle, refined style inherited through generations of wealth, while “Essentials” signifies timeless, versatile basics.

Event Details

• - Date: October 4, 2025
• - Time: 11:00 AM to 5:00 PM (Last entry at 4:30 PM)
• - Location: Goldwin headquarters, 1F event space, Minato-ku, Aoyama, Tokyo
• - Entry: Free with prior registration via the WWDJAPAN special page.
• - Organizers: WWDJAPAN, INFAS Publications.
• - Sponsors: Goldwin Inc., Second Street, Panasonic Corporation.
• - URL: WWDJAPAN REUSE MARKET 2025

About Second Street

Second Street operates over 1,000 stores domestically and internationally, acting as a comprehensive reuse shop that promotes “a lifestyle that doesn’t involve throwing things away.” Their inventory spans clothing, bags, shoes, accessories, furniture, electronics, and sports equipment. By providing both large stores with a wide variety of items and specialized shops focusing on specific categories, they make reuse a practical part of daily living.

Visit the Second Street Official Site for more information or to explore their online store at Second Street Online Store. Follow them on Instagram at @2ndstreet_official and on X at @2ndSTREETjp.