Surpassing 300,000 Sales: The Success of gogh on Steam

gogh on Steam Surpasses 300,000 Sales

ambr, based in Bunkyo Ward, Tokyo, has announced that their PC game, "gogh: Focus with Your Avatar," has exceeded 300,000 sales on Steam. This remarkable achievement comes in part due to a series of significant updates and collaborations that have attracted a growing user base.

Multiplayer Features Boost Sales

Since the launch of major updates at the end of September 2022, gogh has successfully implemented multiplayer features that have contributed to a rapid increase in users. In addition to this core update, ambr has rolled out new features such as "Drawing Chat" and "Outdoor Rooms," which allow users to enhance their experience even further. Collaboration DLCs, including "Hatsune Miku: STUDY WITH MIKU DLC" and "Super Kaguya! DLC," have also sparked continuous interest among users, leading to the milestone of 300,000 sales achieved in February 2023.

Positive Reception Worldwide

The response to gogh has been overwhelmingly positive. The game has amassed over 4,500 reviews on Steam, maintaining an impressive 90% rating of “Very Positive.” Notably, user feedback from Japan has been termed “Overwhelmingly Positive,” reflecting the strong affinity for the game in its home market. Despite Japanese users accounting for only 2-3% of the overall Steam community, approximately 30% of gogh's sales originate from Japan. Moreover, 70% of users are from other countries, illustrating its global appeal.

High Engagement Among Users

Players are spending significant amounts of time interacting with gogh, averaging around 4 hours and 40 minutes daily. The introduction of multiplayer modes has led to more users sharing their personalized workspaces, fostering a sustained and enthusiastic community even ten months post-launch.

Mobile Version Achieves Success Too

The mobile version of gogh has seen remarkable success, surpassing 2.5 million downloads worldwide within just a year and a half since its release in July 2024. This accomplishment, driven purely through organic growth, showcases the app's widespread popularity. Recent updates, including a collaboration with the Netflix film "Super Kaguya!", continue to introduce new features and content aimed at enhancing user experience and fostering concentrated productivity.

Exploring the Mobile and Steam Versions

gogh is a productivity-focused app available on iOS and Android, allowing users to customize a 3D avatar and workspace. Released in July 2024, it has quickly become popular among Gen Z illustrators and students. Following the demand from mobile users who wanted a PC version, gogh launched on Steam on April 30, 2025. While maintaining the original essence of the mobile version, the Steam edition also introduced unique features, such as the "Multiplayer Room," enabling users to collaborate and work together in shared environments. This has made it a preferred tool for creators and illustrators focused on desktop work.

About ambr

Ambr is a virtual world development studio guided by the vision that "The World Is a Playground." The team focuses on developing innovative products and games, both independently and in collaboration with various IPs and brands. Currently, the studio is hiring for multiple positions across gogh and new development projects. In addition, ambr engages in collaborations with IPs, artists, and brands to enhance the gogh experience. For inquiries regarding recruitment or partnerships, visit the corporate website or recruitment portal linked below.

gogh has successfully created a welcoming and efficient work environment for users, reflecting the growing trend of digital platforms accommodating productivity and creativity.