#United States #Nashville #Unlock Health #Brandon Edwards #Shannon McIntyre Hooper

Unlock Health's New Book: A Blueprint for Patient Engagement in the Post-Truth Era

In a world where information is often muddled with misinformation and distrust, the co-founders of Unlock Health have introduced a timely book designed to help healthcare systems navigate these turbulent waters. Titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era, this comprehensive guide serves as a beacon for healthcare organizations striving to create genuine connections with their patients amidst today's chaotic information landscape.

The Authors' Vision

Brandon Edwards, co-founder and CEO, alongside Shannon McIntyre Hooper, co-founder and President of Unlock Health, draw on more than fifty years of combined experience to present a powerful roadmap for healthcare marketing. Given the rapid evolution of social media and changing consumer expectations, they aim to address one of the pressing challenges of modern-day healthcare: effectively engaging with a skeptical public.

"People are increasingly influenced by social media and ideologically driven media, making it crucial for healthcare marketing to adapt. Our aim is to guide organizations in reaching out effectively to patients who often feel overwhelmed by misinformation," shares Edwards.

Key Findings from Recent Research

To support their recommendations, Unlock Health commissioned a survey from Klein Partners, revealing that 84% of consumers prioritize authenticity when selecting a healthcare provider. Key elements that define authenticity in healthcare marketing, according to respondents, are:

• - Patient-first care (38%)
• - Trust and transparency (28%)
• - Excellence (20%)

These findings indicate a clear shift towards emotionally intelligent and human-centered marketing strategies that resonate deeply with patient audiences.

Offering Practical Strategies

In Authentic Healthcare Marketing, Edwards and Hooper provide actionable insights for healthcare leaders, emphasizing the need to create trust-based marketing approaches. The book is structured to guide healthcare CEOs, CFOs, and CMOs through:

• - Navigating the skepticism prevalent in today’s media
• - Crafting emotionally resonant marketing strategies
• - Measuring the authenticity of brand campaigns
• - Identifying the five essential milestones for modern healthcare marketing

"Marketing is not just about selling; it’s about engaging authentically with people. The ability to connect through shared values and understanding is more critical now than ever," Hooper explains.

Navigating Today's Healthcare Landscape

As the largest marketing agency specializing exclusively in healthcare, Unlock Health has guided over 3,000 patient acquisition campaigns monthly, reinforcing their expertise in the field. Their latest offering works to both promote trusted healthcare services and empower organizations to develop strategies that meet the evolving needs of patients.

With Edward’s extensive background in healthcare marketing and Hooper's operational leadership, this book is a culmination of valuable insights aimed at fostering growth and innovation within the healthcare sector.

Availability of the Book

Authentic Healthcare Marketing is now available for purchase or download on Amazon. Those interested in receiving a complimentary copy can reach out directly to Brandon Edwards at [email protected].

About Unlock Health

Unlock Health is a Nashville-based agency dedicated to fostering authentic relationships between healthcare organizations and the patients they serve. As leaders in healthcare marketing, they handle significant media expenditures and manage strategic communications that ensure a seamless engagement process for communities across the United States. Their full-service model encompasses a managed care consultancy that plays an essential role in negotiating provider contracts effectively, positioning them uniquely in the healthcare landscape.

For more information, visit Unlock Health.