Experience the Sweet Sensation at milk touch's New Pop-Up Event at A:PERS!

Discover the Sweet Experience at milk touch Pop-Up Event

The popular brand milk touch is excited to announce its latest pop-up event celebrating the release of the highly anticipated 'Chocolatint' at the innovative lifestyle select shop, A:PERS. Running from February 7 through February 26, 2026, this event invites beauty enthusiasts to explore an immersive experience in the vibrant world of milk touch.

About milk touch

Founded in April 2019 in South Korea, milk touch represents beauty that embodies the purity of milk for your skin. The brand focuses on crafting skincare and makeup products with gentle ingredients that not only enhance beauty but also nourish the skin. The guiding principle—'For Your Shining Day'—reflects the brand's ethos of ensuring that each customer enhances their natural glow, which is not just external but allows for inner radiance as well.

Celebrate the Launch of 'Chocolatint'

The highlight of the event is the launch of the new 'Chocolatint' from the popular series 'Jelly Fit Tinted Glow Tint.' This innovative lip tint offers a dewy finish by seamlessly adhering to the lips, showcasing their natural beauty. Formulated with a light texture, it glides on smoothly without stickiness, providing a translucent hue and a natural shine that suits every application style, be it a single swipe or layered for added depth. For those who struggle with dry lips, this product offers lasting hydration, ensuring vibrant color retention throughout the day.

Features of 'Chocolatint'

Since its debut, the 'Chocolatint' has taken social media by storm, providing a delightful experience akin to the taste of chocolate melting on the lips. The unique water jelly texture prevents dryness even when layered, delivering a luscious, plump effect.

Exciting Event Activities

1. Exclusive Novelty Gifts

Visit the event to receive a special milk touch bonbon seal with any 'Chocolatint' purchase. Supplies are limited, so come early!

2. Free Mini Cushion

Customers who spend over 2,000 yen will receive a complimentary mini cushion. Again, limited stock is available!

3. A:PERS Exclusive Happy Sets

Tailored happy sets fitting personal color palettes are being offered for purchase at 4,950 yen (including tax):

- Warm Tone Set: Includes an eyeshadow palette, gloss set, and eye makeup brush set.
- Cool Tone Set: Similar offerings in the Cool Tone selection.

4. Social Media Posting Campaign

Share a photo at the booth on your social media, and receive a lip pencil on the spot while supplies last!

5. Social Media Giveaway

A giveaway is also running on A:PERS official X and Instagram accounts, providing a chance for ten lucky winners to receive milk touch products. Follow the respective social media accounts, engage with likes and reposts, and increase your chances of winning!

Event Details

- Event Name: milk touch × A:PERS POP-UP 'Chocolatint Launch Celebration'
- Duration: February 7 (Saturday) - February 26 (Thursday), 2026
- Venue: A:PERS, 1F K-PLAZA, 2-1-1 Hyakunincho, Shinjuku City, Tokyo, Japan
- Hours: 10:00 AM - 10:00 PM
- Access: A short 3-minute walk from JR Shin-Okubo Station.

About A:PERS

A:PERS is a pioneering experience-based select shop focused on the beauty and lifestyle items, prominently featuring Korean cosmetics. Designed with a modern gallery aesthetic in concrete gray, metal accents, and monochrome themes, it allows customers to experience the diverse beauty through sensory interaction. A dedicated pop-up zone regularly showcases the brand's vision, introducing new products and hosting exclusive events to connect brands and individuals.

The 'Chocolatint Launch Celebration' is a unique opportunity to immerse in the world of milk touch's experiential beauty, highlighting the allure of 'Chocolatint' with engaging setups.