#Knoxville #United States #Leisure Pools #Explore Industries #Aviva Pools

Explore Industries Expands Elite Dealer Program

Explore Industries, a leading name in fiberglass swimming pools, is making waves in the industry with the continued expansion of its Elite Dealer Program. Launched to elevate the experiences of top-performing pool builders, this innovative collaboration model is a game-changer in the way the swimming pool market operates in North America.

A New Era of Collaboration

The Elite Dealer Program has set a new standard for dealer collaboration by redefining how manufacturers and independent builders work together. Traditionally, many pool builders navigated the complexities of market growth alone, often without the necessary support in branding, marketing, and operations. Clint McCain, the Chief Commercial Officer at Explore Industries, highlighted that the Elite Dealer Program is designed to foster a true collaborative growth environment. This supportive framework combines the power of nationally recognized brands with the local insights and marketing savvy of independent dealers.

Access to Exclusive Resources

One of the major advantages of the Elite Dealer Program is the access it grants to qualified dealers within the Leisure Pools and Aviva Pools networks. Selected dealers can operate under these well-known brands in designated exclusive territories, bolstered by a long-term agreement that promotes brand consistency. This structure not only reinforces the dealers' market presence but equips them with essential tools, resources, and support needed for growth.

The core components of the program include:

• - Exclusive Territories: Dealers are allocated specific regions to focus their growth efforts.
• - Brand Alignment: Opportunities to operate under the Leisure Pools or Aviva Pools names leveraging national recognition.
• - Marketing Support: Comprehensive marketing resources, such as website development, SEO, social media management, and lead generation access.
• - Training and Development: Dealers gain access to Explore Academy for training in installation techniques, best practices, and ongoing professional development.

Meeting Market Demand

The fiberglass pool market has been booming as more consumers are introduced to the benefits of this option, such as speedy installation and lower maintenance demands. Witnessing this shift, Explore Industries launched the Elite Dealer Program to provide dealers with a structured path to adapt to the evolving market landscape.

Since its introduction in 2025, the program has consistently grown, with over 30 dealers across North America successfully integrating Leisure Pools or Aviva Pools branding into their operations. This encourages a more robust dealer network aligned with consumer expectations for quality and consistency, allowing them to capture a larger share of the market.

A Success Story: Leisure Pools Coastal Mississippi

One standout participant in the Elite Dealer Program is Leisure Pools Coastal Mississippi, established by Pam Carter and Gary Webb. With over 30 years of experience in the market, they have built a reputation for quality service. After transitioning to the Elite Dealer Program, they experienced remarkable growth, quadrupling their lead generation compared to the previous year.

This demonstrates the program's effectiveness in empowering local businesses while harnessing the strength of a recognized brand. By enhancing their marketing strategy and accessing centralized support, they continue to thrive in a competitive environment.

A Vision for the Future

Explore Industries believes that the Elite Dealer Program is the key to reshaping the dealer landscape within the fiberglass pool market. The initiative aims to foster an environment of shared growth, operational excellence, and sustained success for its dealers. By providing strong brand alignment and a comprehensive support network, Explore Industries is positioning its dealers for success, enabling them to meet the increasing consumer demand for quality swimming solutions.

In summary, the Elite Dealer Program is more than just a branding initiative; it's a strategic approach to building a more cohesive, focused, and successful dealer network. Explore Industries is actively engaging with potential dealers looking to seize opportunities within the Leisure Pools and Aviva Pools networks, paving the way for a brighter and more successful future in the swimming pool industry.