Hyundai Mobis Joins Forces with Global Leaders for Revolutionary Display Tech
In an exciting development for the automotive industry, Hyundai Mobis has announced the formation of the "Quad Alliance," a strategic global partnership aimed at revolutionizing vehicle display technologies. The alliance comprises prominent companies including Germany's ZEISS, renowned for its optical excellence, tesa, a leader in adhesive solutions, and Saint-Gobain Sekurit, Europe's premier automotive glass manufacturer. This collaboration is set to pave the way for the mass production of Holographic Windshield Displays (HWD) by the year 2029.
The Holographic Windshield Display represents a groundbreaking advancement in vehicle technology, utilizing the front windshield as a giant interactive display. This innovative system ensures that vital driving information is projected seamlessly, minimizing distractions for drivers while enhancing safety. The HWD technology employs a specialized film called the Holographic Optical Element (HOE), which can project diverse information and multimedia content at eye level for both the driver and passenger.
One of the standout features of the HWD is its incredible transparency, boasting a transmittance rate exceeding 92%, similar to clear glass. Moreover, it delivers extraordinary brightness levels, surpassing 10,000 nits—twice as bright as outdoor LED billboards—allowing for visibility even in direct sunlight. The precise light redirection capabilities of the HOE ensure that the driver remains focused on the road, while passengers can safely indulge in entertainment options such as videos or games.
By spearheading the HWD project, Hyundai Mobis aims to leverage its extensive expertise in vehicle interface solutions. Meanwhile, ZEISS will focus on the optical design and mastering the HOE film, ensuring top-tier quality and performance. tesa will support the project with reliable methods for mass-producing the holographic films needed for the displays, while Sekurit will oversee the meticulous bonding process to integrate the film with the windshield glass.
This technology collaboration signifies a significant step toward establishing a comprehensive supply chain that covers the optical design, HOE production, and final system assembly—a true one-stop solution for HWD. Through this strategic approach, Hyundai Mobis is committed to ensuring optimal quality and reliability in mass production, betting on its strong technological foundation.
The Holographic Windshield Display has already garnered substantial interest from key automotive players, showcased prominently at major global events such as CES, the IAA in Germany, and the Shanghai Motor Show. At CES 2026, the innovation was honored with an Innovation Award, showcasing its potential impact and technological prowess.
Hyundai Mobis is poised to redefine automotive experiences through this innovative technology, pushing the boundaries of what vehicle displays can achieve. As they develop this revolutionary display system, the company aims to provide unparalleled value to customers by collaborating closely with their global partners during the mass production phase.
The commitment to advancing automotive technology firmly positions Hyundai Mobis as a leader in the global market, striving to innovate mobility solutions that merge both safety and convenience. As they move forward, the Quad Alliance stands ready to answer the call of the future, ready to transform how information is integrated into the driving experience, thereby paving the way for smarter, safer, and more immersive automotive environments.
The Holographic Windshield Display represents a groundbreaking advancement in vehicle technology, utilizing the front windshield as a giant interactive display. This innovative system ensures that vital driving information is projected seamlessly, minimizing distractions for drivers while enhancing safety. The HWD technology employs a specialized film called the Holographic Optical Element (HOE), which can project diverse information and multimedia content at eye level for both the driver and passenger.
One of the standout features of the HWD is its incredible transparency, boasting a transmittance rate exceeding 92%, similar to clear glass. Moreover, it delivers extraordinary brightness levels, surpassing 10,000 nits—twice as bright as outdoor LED billboards—allowing for visibility even in direct sunlight. The precise light redirection capabilities of the HOE ensure that the driver remains focused on the road, while passengers can safely indulge in entertainment options such as videos or games.
By spearheading the HWD project, Hyundai Mobis aims to leverage its extensive expertise in vehicle interface solutions. Meanwhile, ZEISS will focus on the optical design and mastering the HOE film, ensuring top-tier quality and performance. tesa will support the project with reliable methods for mass-producing the holographic films needed for the displays, while Sekurit will oversee the meticulous bonding process to integrate the film with the windshield glass.
This technology collaboration signifies a significant step toward establishing a comprehensive supply chain that covers the optical design, HOE production, and final system assembly—a true one-stop solution for HWD. Through this strategic approach, Hyundai Mobis is committed to ensuring optimal quality and reliability in mass production, betting on its strong technological foundation.
The Holographic Windshield Display has already garnered substantial interest from key automotive players, showcased prominently at major global events such as CES, the IAA in Germany, and the Shanghai Motor Show. At CES 2026, the innovation was honored with an Innovation Award, showcasing its potential impact and technological prowess.
Hyundai Mobis is poised to redefine automotive experiences through this innovative technology, pushing the boundaries of what vehicle displays can achieve. As they develop this revolutionary display system, the company aims to provide unparalleled value to customers by collaborating closely with their global partners during the mass production phase.
The commitment to advancing automotive technology firmly positions Hyundai Mobis as a leader in the global market, striving to innovate mobility solutions that merge both safety and convenience. As they move forward, the Quad Alliance stands ready to answer the call of the future, ready to transform how information is integrated into the driving experience, thereby paving the way for smarter, safer, and more immersive automotive environments.
Topics Auto & Transportation）
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