#Canada #Toronto #NFL #Digital Content #Vertiqal Studios

Vertiqal Studios Partners with NFL

Toronto, Sept. 30, 2025 — In a groundbreaking move for digital content creation, Vertiqal Studios Corp., a leader in the gaming and lifestyle content space, announced a strategic partnership with the National Football League (NFL). This collaboration is set to revolutionize the way NFL stories are shared with younger audiences through various social media platforms.

Vertiqal Studios, recognized for its extensive collection of video gaming and lifestyle channels, will utilize exclusive NFL content—including game highlights and news clips—within original series hosted by renowned gaming creators. These content series will be distributed through Vertiqal’s channels on platforms such as TikTok, Snapchat, Instagram, X, and YouTube, appealing primarily to Gen Z and Millennials, who engage with content in non-traditional sports environments.

A New Era of Engagement

The partnership aims to deepen the engagement of young fans by tapping into NFL storytelling and introducing it into the digital-first environments where these audiences consume content daily. Vertiqal Studios intends to create a dynamic avenue for advertisers, connecting them with an engaged fanbase across both the NFL and gaming communities.

Jon Dwyer, Chairman and CEO of Vertiqal Studios, expressed his enthusiasm, stating, “The NFL is one of the most influential sports leagues globally, and Vertiqal operates a major gaming and lifestyle network in North America. This unique collaboration allows us to create content where fans, gamers, and sponsors all converge.” Dwyer highlighted that the partnership would help meet audiences where they are and create culturally authentic content that resonates with young viewers.

Traditional Advertising Meets Digital Culture

Kevin Rodin, overseeing Media Strategy and Business Development at the NFL, echoed similar sentiments, emphasizing the excitement of extending NFL content to new digital frontiers. “We're thrilled to partner with Vertiqal Studios as we explore more ways to connect with our fans. Their media expertise will amplify NFL content and drive engagement with digitally savvy audiences,” Rodin remarked. This partnership opens new doors for advertisers, providing opportunities to engage new communities and reach audiences effectively.

The strategic alliance signifies a robust step for NFL in expanding its media presence, aligning with innovative production partners who deliver genuine engagement across various social and digital platforms. For Vertiqal, this agreement marks a crucial milestone in its development as a cross-platform powerhouse capable of producing compelling content that straddles sports, gaming, and lifestyle genres.

About Vertiqal Studios
Vertiqal Studios is known as the owner of North America's largest gaming and lifestyle network on social media, recognized as a leading digital publisher and video production studio. The company specializes in crafting and distributing viral video campaigns that authentically resonate with Gen Z and Millennial culture. With its advanced data platform, Revmo, Vertiqal constructs content production and distribution strategies powered by its owned channels, delivering personalized, high-quality service. The company manages over 200 channels across various social media outlets and produces a staggering 100+ pieces of content daily, reaching over 200 million followers.

The partnership with the NFL not only enhances Vertiqal Studios’ visibility but also fortifies its commitment to thriving in the fast-evolving landscape of digital content, ensuring their strategies align with the interests and behaviors of younger generations.

With the NFL's backing and recognition of Vertiqal's creative capabilities, both organizations are poised to redefine how sports content is produced and shared in the digital age.