State Fair of Texas and accesso® Renew Partnership Until 2030, Prioritizing Innovation and Guest Satisfaction

The State Fair of Texas Extends Partnership with accesso®

The State Fair of Texas has announced a significant renewal of its long-standing partnership with accesso Technology Group, which is set to continue through 2030. This collaboration marks a commitment to excellence in operations and enhancing guest experiences at one of the largest and longest-running fairs in the U.S., which originated in 1886.

This annual celebration occurs over 24 consecutive days each fall in Dallas, Texas, attracting over 2 million visitors. A pivotal part of this event is the reliance on technology, specifically through accesso ShoWare™—a platform that streamlines ticketing operations. The decision to renew this partnership stems from a shared commitment to innovation and service excellence.

Evolving the Guest Experience

Over the years, the State Fair and accesso have worked together to refine the ticketing experience, aligning it with the dynamic expectations of attendees. For a venue managing extensive daily transactions, the principles of reliability, speed, and flexibility are non-negotiable. Accesso has been recognized for its commitment to consistency and responsiveness, which the Fair credits as integral to the ongoing success of their collaboration.

Jennifer Schuder, the Senior Vice President of Customer Engagement at the State Fair of Texas, stated, "The number one reason we're renewing? The support and flexibility. With Accesso, we have a true partner. They understand our scale, our sophisticated approach to pricing, and they stand alongside us every step of the way."

Digital Payments and Parking Innovations

In the latest season, the Fair integrated accessoPay with Cybersource payment processing via accesso ShoWare, facilitating support for digital wallets and enabling quick, convenient tap-to-pay options. This strategic move led to over 30% of all payments being completed with digital wallets, significantly enhancing guest satisfaction while expediting transactions. This switch not only provided visitors with preferred payment options, but it also helped in reducing wait times at the fairgrounds.

Moreover, the Fair trialed an innovative integration for parking that allowed pre-sold parking through accesso ShoWare, enabling guests to better plan their visits and streamline entry flow. After realizing positive outcomes from this initiative, there are plans to broaden this service in upcoming seasons.

The Road Ahead

Joe Wettstead, Vice President of Client Success at accesso, highlighted the nature of supporting such a significant event, emphasizing the requirement for trust, collaboration, and a comprehensive understanding of the operational landscape. He said, "The State Fair of Texas is thoughtful, innovative and relentlessly focused on delivering a great guest experience. We're proud of what we've built together and excited to continue evolving the partnership in the years ahead."

Accesso ShoWare is globally recognized for managing complex ticketing and operational demands at scale, and this continual partnership reflects a shared vision of enhancing the guest experience through technology.

About accesso Technology Group plc

Founded as a leading global provider of cutting-edge technology solutions, accesso specializes in redefining guest experiences across various sectors. With a portfolio that includes connected ticketing, virtual queuing, and retail points of sale, the company serves over 1,100 venues worldwide. Accesso remains committed to innovation, consistently investing in R&D to meet the evolving needs of its clients and their guests.

For more information about accesso Technology Group and its offerings, visit their official website or follow them on social media platforms.