#USA #Los Angeles #Everyset #Adam Hochfeld #Kristan Berona

Everyset's Strategic Leadership Expansion

In a bold move to accelerate its growth trajectory, Everyset has made significant additions to its leadership team by bringing on board two seasoned professionals from Central Casting. Adam Hochfeld has been named the new Vice President of Business Development, while Kristan Berona steps in as the Senior Casting Director. This strategic reshuffle is poised to enhance Everyset’s position in the entertainment industry, particularly in the realm of background performer management.

Everyset has established itself as the first fully vertically integrated solution dedicated to managing background performers, a crucial yet often overlooked segment of film and television production. With the demand for background work increasing by nearly 34% in key entertainment hotspots such as California, Georgia, and New York between 2024 and 2025, the need for a robust and efficient background management system has never been more pressing.

The entertainment landscape is evolving, with studios increasingly seeking to leverage advanced cloud technology to streamline fragmented workflows and outdated systems that have historically plagued background performer management. In this context, Everyset stands out as a solution-oriented partner, dedicated to ensuring compliance, accuracy in payroll, and operational efficiency—all of which are vital for modern productions.

Ebrahim Bhaiji, Co-Founder and CEO of Everyset, underscores the importance of these new hires. “In one of the most risk-sensitive processes in Hollywood, we're building a team of experts to guide productions to a more efficient, connected standard of background management,” he stated. Adam Hochfeld, with two decades of experience at Central Casting, is poised to be instrumental in helping studios modernize their background management techniques. His extensive network and in-depth understanding of the industry will be critical in achieving Everyset's goal of being the go-to choice for studios seeking a comprehensive digital solution.

Kristan Berona complements this vision with her over 20 years of experience in casting background performers for high-profile productions, including Academy Award winners and Emmy-winning television shows. Her role as Senior Casting Director will focus on transitioning productions to Everyset’s platform while collaborating with assistant directors and producers to curate the ideal background casts that enrich storytelling.

Both Hochfeld and Berona share a common purpose: to modernize and enhance the workflows surrounding background casting, payroll, and compliance. As Rumala Sheikhani, the Founder and COO of Everyset, points out, their unique perspectives from different angles of the industry will contribute significantly to redefining how productions navigate the complex landscape of background management.

Hochfeld expressed his enthusiasm for joining Everyset, emphasizing the company's commitment to a client-first approach: “I was drawn to Everyset because of their dedication to improving background workflow to cut inefficiencies.” This sentiment resonates throughout the organization as they strive to create a framework that empowers all stakeholders—from accountants to casting directors—to ensure seamless collaboration in a production environment.

As Everyset moves forward with these strategic placements in leadership, the company reaffirms its mission to provide a reliable, efficient platform for background performer management. By streamlining processes and reducing operational waste, Everyset is not only benefitting production teams but also enhancing the overall filming experience for background actors. The ultimate goal is to allow creatives to focus on what they do best—storytelling—while Everyset takes care of the administrative heavy lifting.

In conclusion, Everyset is poised to revolutionize background performer management in the entertainment industry. With a strong leadership team in place and a commitment to modernizing outdated workflows, the company is set to drive transformational change that prioritizes efficiency and quality in every production. For further information, visit Everyset’s Official Website.