Rokko Partners with Project
2026-09-07 06:41:40

Rokko Jitsugyo Partners with Project Holdings for Business Transformation

Rokko Jitsugyo and Project Holdings Team Up for Future Growth



Rokko Jitsugyo Co., Ltd., located in Tsukuba, Ibaraki, has recently formalized a business and capital alliance with Project Holdings Co., Ltd., based in Minato, Tokyo. This partnership is expected to leverage Project Holdings' extensive expertise in business transformation and artificial intelligence (AI) implementation. The goal is to enhance services and provide new products that will foster growth for trucking companies.

Context Behind the Partnership



The trucking industry serves as a crucial social infrastructure, supporting both everyday life and corporate activity. However, the sector is currently facing significant challenges, such as a shortage of drivers, aging workforce, and rising costs like fuel expenses—factors contributing to an increasingly uncertain business environment. Over 90% of operators in this industry are small businesses, typically with fewer than 50 vehicles, which often struggle with the complexities of daily dispatch and operations management. Many still rely on outdated methods, including FAX and paper documents, making it difficult to allocate resources toward data management and utilization.

Moreover, the aging leadership in these firms has led to a growing concern over succession planning, prompting more businesses to explore avenues for mergers and acquisitions. Amidst these challenges, Rokko Jitsugyo has stood firm in its commitment to its vision: 'Preserving social infrastructure for future generations while enriching the lives of those involved.' The company has been instrumental in supporting approximately 200 small trucking enterprises through initiatives that help in visualizing cost management per truck, thus leading to better negotiation of freight rates and cost reviews.

The company plans to welcome Hokkaido Transport Co., Ltd. into their group by October 2025, facilitating the proactive application of their services in real-world trucking operations, while also expanding its collaborative efforts with regional trucking associations and financial institutions to bolster management support.

Growing Demand for Data Utilization



As more companies adopt Rokko Jitsugyo's visibility services, a wealth of real-world operational data is accumulating—including paper and FAX documentation. This data underscores the increasing necessity and potential for further data utilization in the industry. Alongside this, feedback from partner trucking companies indicates a strong desire for deeper involvement in management support.

Project Holdings offers a robust portfolio of know-how in strategic planning, operational improvements, and new business development—with a particular emphasis on utilizing AI. This expertise will help address the strong demand for management support within the trucking sector, as well as enhance Rokko Jitsugyo’s operational capabilities. The partnership is also poised to expand relationships with regional financial institutions and major corporations, thereby growing their service footprint.

Future Initiatives



Looking ahead, Rokko Jitsugyo aims to implement several new strategies facilitated by the insights gained from this partnership:

  • - Driver Application: This app will provide critical data regarding truck operation, capacity utilization, and driver performance—data that has previously been hard for small trucking companies to collect. Testing for this service will commence on September 1, 2026.

  • - Enhanced Data Analysis: Using data accumulated through the visibility service, they will elevate the quality of analytical services and broaden management support, incorporating AI tools into advisory services.

  • - Delivery Platform Development: By leveraging its long-established network among local trucking companies, Rokko Jitsugyo will cultivate a new shipment and delivery platform.

  • - Succession Support for Trucking Companies: With insights gained from its own operational experiences, they will assist trucking businesses facing challenges such as lack of successors.

Each of these initiatives is a step toward realizing Rokko Jitsugyo’s vision of ensuring that social infrastructure endures through future generations and enriches the lives of those who are part of it.

Company Profiles



Project Holdings Co., Ltd.


  • - CEO: Yusuke Doi
  • - Location: 24th Floor, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato, Tokyo, 106-0041
  • - Established: January 4, 2016
  • - Business Focus: Supporting company transformations through DX, AI, consulting, technology, and HR solutions.
  • - Official Website

Rokko Jitsugyo Co., Ltd.


  • - CEO: Shuhei Danbayashi
  • - Location: 401 Seki Yu West Building, 13-2 Higashi Arai, Tsukuba, Ibaraki
  • - Established: October 17, 2023
  • - Business Focus: Providing management support services tailored for trucking companies.
  • - Group Company: Hokkaido Transport Co., Ltd. (joining in October 2025)
  • - Official Website

For further inquiries regarding this announcement, please contact:

Rokko Jitsugyo Co., Ltd.
担当: Ishida
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