Jenna Snyder Elevated to Chief Growth Officer at EMARKETER to Boost Business Expansion

EMARKETER Names Jenna Snyder Chief Growth Officer

On October 22, 2026, EMARKETER, a leading data, forecasting, and insights provider in the marketing, advertising, and ecommerce sectors, announced the promotion of Jenna Snyder to the newly established position of Chief Growth Officer. This strategic move aims to unify and enhance leadership across the Growth Marketing and Media Solutions teams, targeting improved audience engagement and accelerated growth in subscription services.

In her expanded role, Snyder will continue to manage her responsibilities as General Manager of Media Solutions while focusing on elevating EMARKETER's commercial strategy. The restructuring comes as the company celebrates its 30th anniversary, having recently integrated new AI experiences and completed the acquisition of RetailX's research arm to strengthen its content and analysis capabilities.

Matthias Braun, CEO of EMARKETER, praised Snyder’s leadership, noting her team achieved impressive results during a challenging year, including a remarkable 50% increase in attendance at their second Future of Digital Summit, alongside significant growth in media revenue. "Her track record demonstrates her exceptional ability to identify and seize new growth opportunities," Braun said, expressing enthusiasm for Snyder's influence in her new role.

Speaking about her appointment, Snyder declined to elaborate further but emphasized the enhanced capabilities offered to EMARKETER's outreach and engagement strategies. She recognized that the company's newsletters play a crucial role as both an introduction to EMARKETER and as a powerful tool for generating demand for advertisers. This novel leadership framework is expected to foster new opportunities for audience interaction and business expansion.

Snyder's immediate plans include devising innovative strategies for audience acquisition and demand generation. She highlighted EMARKETER's expanding events business, digital platforms, and content offerings as key areas where growth can be driven, especially in light of the unpredictability of traditional customer acquisition channels. Snyder believes this unpredictability presents an opportunity for rethinking outreach methods and engaging prospective customers.

"By experimenting with new approaches and maximizing the effectiveness of our existing platforms, we can create deeper connections with our audience and drive subscription growth,” Snyder stated.

As the primary source for forecasts, data, and strategic insights in marketing, advertising, and ecommerce, EMARKETER equips organizations with the knowledge they need to make informed decisions. The firm's goal is to optimize revenue and anticipate the nuances of digital disruption, ensuring that clients have access to actionable insights backed by expert analysts and carefully sourced data. The recent leadership changes and restructuring indicate EMARKETER’s commitment to maintaining its position as a top provider of industry insights well into the future.

The initiation of Snyder’s role as Chief Growth Officer signals a pivotal moment in EMARKETER's organizational journey, laying the groundwork for enhancing engagement strategies that are critical in the evolving landscape of digital marketing and advertising. As the company moves ahead, Snyder's experience and vision are expected to pave the way for innovative growth narratives within the marketing domain.