#Japan #Tokyo #FamilyMart #Tokyo Marathon #Convenience Wear

FamilyMart's Exciting Collaboration for the Tokyo Marathon

FamilyMart is set to launch its first-ever supportive merchandise in collaboration with its original apparel brand, Convenience Wear, as part of their commitment to enhance customer experiences. From January 30, 2026, select FamilyMart locations nationwide will carry exclusive items to celebrate the vibrant spirit of the Tokyo Marathon, including specially designed socks, towels, and muffler towels. Additionally, Limited pre-orders will be available on Famima Online starting the same day.

Unique Collaboration Reflecting Tokyo Marathon Colors

This collaboration sees the introduction of items designed to embrace the distinctive colors of the Tokyo Marathon, infusing daily life with the excitement and energy of the event. The blend of comfort and style aims to introduce a new culture where sports events are not just competitions, but also celebrations of community spirit. Scheduled for March 1, 2026, this marathon stands as one of the seven major marathons globally, attracting thousands of runners from around the world every spring to the heart of Tokyo.

Products Available

The following items will be available to the public:

1. ### Line Socks
- Price: 546 yen (tax included: 600 yen)
- Release Date: January 30, 2026
- Regions Available: Nationwide
- Description: Socks colored to represent the Tokyo Marathon 2026, available in both white and black.
- Sizes: 22cm-25cm, 25cm-28cm

2. ### Imabari Hand Towel
- Price: 728 yen (tax included: 800 yen)
- Release Date: January 30, 2026
- Regions Available: Tokyo
- Description: A high-absorbent hand towel, designed with the colors of the Tokyo Marathon 2026.
- Size: 25cm x 25cm

3. ### Imabari Muffler Towel
- Price: 1,364 yen (tax included: 1,500 yen)
- Release Date: January 30, 2026
- Regions Available: Tokyo
- Description: A stylish muffler towel boasting the colors of the Tokyo Marathon 2026.
- Size: 19cm x 110cm

Note: Product availability may vary by location. Refer to Famima's website for order details and pick-up options.

Designer's Insight

The collaboration between Convenience Wear and the Tokyo Marathon aims to bring excitement to participants and supporters alike. Hiroshi Ochiai, a renowned fashion designer known for his innovative designs, emphasizes that the unique color patterns inspired by the marathon's start gate will empower both runners and fans.

The Tokyo Marathon

The Tokyo Marathon, scheduled for March 1, 2026, is a monumental event that attracts elite international and domestic runners alongside 39,000 general participants. Supported by around 10,000 volunteers, the event expects nearly 1 million spectators cheering along the marathon route. For official details and updates, visit the Tokyo Marathon website.

FamilyMart continues to strengthen its community ties, embodying the spirit of convenience and connection, making it an indispensable part of the daily lives of its customers.