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Crayola Announces Global Ambassadors for Creativity Week 2026

In a significant initiative, Crayola has unveiled the first cohort of Global Ambassadors ahead of the annual Creativity Week aimed at inspiring creativity among students and educators worldwide. From January 26 to February 1, 2026, Crayola invites millions globally to engage in creativity's transformative power, fostering an enriching learning environment.

The Selection Process

Crayola meticulously selected 31 schools for this ambassador program from over 1,200 applicants across 11 countries, including the United States, Canada, Australia, Italy, and more. This selection underscores Crayola's commitment to celebrating educational establishments that prioritize creativity as an essential element of a well-rounded educational framework.

The aim of the Global Ambassadors is to amplify the voices of teachers and school administrators who prioritize creative learning, demonstrating how it contributes to a positive school culture and enhances student engagement. These schools, representing over 127,000 institutions worldwide, will play a pivotal role in sharing their unique experiences during the Creativity Week, providing practical advice and inspiration for integrating creative activities into learner experiences.

Celebrating Creativity in Education

Cheri Sterman, Crayola's Senior Director of Education, emphasized the importance of creativity in child development, stating, "Creativity is a vital skill for children's growth and lifelong success. Our Global Ambassadors exemplify how schools can embed creativity in teaching and learning across all subject areas. We are excited to celebrate their leadership during Creativity Week and beyond."

Among the selected ambassadors is a representative who stated, "Creativity helps our students think deeply, express themselves, and find joy in learning. Crayola's Creativity Week is a fun and meaningful way to celebrate imagination and illustrate how creative thinking can illuminate every aspect of our schools."

What to Expect During Creativity Week

Throughout the last week of January, classrooms, libraries, and homes in over 140 countries will come alive with daily themed activities that align with educational standards. These activities will integrate hands-on experiences with literacy, STEAM (Science, Technology, Engineering, Arts, and Mathematics), and social-emotional learning. Participating schools will have free access to inspiring and interactive content provided by renowned creative talents, multilingual resources, and daily prizes.

The program culminates in a live-streamed school assembly that connects children and educators globally, promoting a collective celebration of creativity. Educators and parents can register for Creativity Week now by visiting Crayola.com/CreativityWeek.

The Role of Global Ambassadors

Crayola's Global Ambassadors program is a key component of its Campaign for Creativity, a global initiative focused on advocating creativity as a foundational skill for children's development and success. Schools from various regions, such as Gunnedah High School in Australia, Emily Carr Public School in Canada, and Alton Darby Elementary School in the U.S., among others, illustrate the diversity of institutions engaged in this endeavor.

In conclusion, Crayola's efforts to celebrate and enhance creativity in education highlight the importance of fostering innovative thinking among younger generations. By connecting with schools around the world through the Global Ambassadors program, Crayola is paving the way for a vibrant, creative educational landscape, where every student can thrive.

With sponsors like Horace Mann and MFS Investment Management supporting this initiative, the groundwork is laid for future growth and creativity in classrooms everywhere.