IDOC Collaborates with Eyes On Eyecare for 2025 Optometrist Report Launch

IDOC Partners with Eyes On Eyecare for 2025 Optometrist Report

In a significant move for the optometry community, IDOC, a prominent player in the optometric practice sector, has joined forces with Eyes On Eyecare to unveil the 2025 Optometrist Report. This annual report serves as a valuable resource, shedding light on the current state of the profession based on insights gathered from a broad survey conducted in September 2025, which included responses from 543 practicing optometrists across the United States and Canada.

The findings of the report are illuminating, revealing that 48.3% of respondents identified “growing their business in their current location” as their primary objective for the next three years. However, this ambition appears to be met with some contradictory actions; a notable 60.35% of practitioners admitted to spending less than $500 monthly on marketing, while an additional 5.75% were unaware of their marketing expenditures altogether.

Delving Deeper into the Findings

Dave Brown, the CEO of IDOC, expressed concern over what he termed a paradox experienced by many independent practice owners. “The eagerness to grow is clear among optometrists, yet adequate time and resources for effective marketing often remain elusive,” he stated. This emphasizes the key role IDOC plays in alleviating the pressures that come with business ownership, allowing ODs to redirect their focus on patient care and growth strategies.

Moreover, the report highlighted Alcon as a leading contact lens provider, underscoring the robust partnerships IDOC maintains with strategic vendors, which are vital for the clinical and financial triumph of its members. Brown asserted the commitment of IDOC to support independent ODs, ensuring they possess the necessary tools and community support to navigate an increasingly competitive landscape successfully.

IDOC's member practices include over 3,200 optometrists, all part of a broader global coalition of more than 7,000 owners, dedicated to caring for approximately 50 million patients worldwide. IDOC offers practical solutions designed to simplify independent ownership, among which is its Optometry Marketing Services. This initiative assists members in devising and implementing targeted marketing strategies aimed at enhancing patient acquisition and retention.

The Importance of Community in Optometry

“As champions of independent ODs, partnerships like the one with Eyes On Eyecare empower us to bolster their success. Our mission is to ensure that these practitioners have access to essential insights and resources that will help them thrive,” Brown elaborated during the announcement. With a commitment to improving the operational frameworks of optometrists, IDOC stands as a beacon of support in the evolving landscape of the optometry field.

The 2025 Optometrist Report not only provides critical data but also reinforces the importance of community and cooperation within the optometry sector, priming it for sustainable growth. The insights drawn from this report will undoubtedly play a crucial role in shaping strategic decisions among independent practitioners moving forward.

A Broader Perspective: IDOC's Role

For over 25 years, IDOC has remained steadfast in its mission to enhance the success of independent ownership. Not being backed by insurance firms or private equity means that its focus remains solely on supporting independent ODs in the U.S. through consulting, peer collaboration, and time-saving services. IDOC has also diversified its scope by owning Three Rivers Optical, providing a variety of lens options with swift turnaround times, demonstrating a robust supply chain advantage for its members.

In closing, the partnership between IDOC and Eyes On Eyecare serves as a vital resource and support mechanism for independent optometrists, further establishing a foundation for growth and success in an industry marked by constant change. For additional details about IDOC and its offerings, you're encouraged to visit IDOC.net and explore the wealth of resources available to optometrists committed to enhancing patient care.