Introducing SALONIA's New Cordless Hair Iron with Mobile Battery Feature

Launch of SALONIA's New Cordless Hair Iron

On November 4th, SALONIA, a minimalist beauty appliance brand under I-ne Co., Ltd., based in Chuo-ku, Osaka, will unveil its latest innovation: the "Cordless Straight Hair Iron." This advanced styling tool combines convenience and practicality, enabling users to style their hair while on the go and even charge their smartphones!

Background of Development

The hair iron market has seen remarkable growth, with a reported scale of 22 billion yen and an increase of 110% compared to the previous year. The cordless hair iron segment stands out with an impressive growth rate of 111%, indicating a vibrant market. This trend reflects a growing number of individuals who want to maintain their hair styling affinity even while away from home, especially when it comes to perfecting their bangs.

Since the debut of SALONIA hair irons in 2012, the brand has achieved cumulative sales of over 19 million units, solidifying its position as a long-time favorite among consumers. A recent survey conducted on SALONIA's official TikTok account garnered a staggering 140,000 requests from fans, expressing their desire for a cordless version of the hair iron.

To cater to this market demand and the rising expectations of customers, SALONIA is proud to introduce a cordless hair iron equipped with a mobile battery function, making it essential for emergencies when out and about.

Key Features of the Product

1. Mobile Battery Functionality: The new cordless hair iron allows users to charge their smartphones when necessary, providing approximately 58% of a charge when the iron is fully loaded. (Remember to utilize the included charging cable during charging and powering!)

2. Cushioned Plates for Enhanced Hair Contact: The design incorporates moveable cushioned plates and a slim 12mm shape, allowing the iron to grip hair firmly. This feature is especially useful for styling bangs, adding nuance to hair ends, or rectifying bedhead while on the go.

3. Quick Heating and Temperature Control: The iron reaches 100 degrees Celsius in just about 60 seconds after being powered on and offers two adjustable temperature settings of 140 degrees and 180 degrees. This ensures rapid styling to match different hair types and desired results. (The heating time refers to reaching 100 degrees with the 180-degree setting)

4. Airplane Carry-On Approved: The iron, designed with safety in mind, allows users to detach the battery unit for carry-on during air travel. Additionally, it comes with a storage cap for easy transport. Only the retail version will include a specialized heat-resistant pouch that can withstand temperatures of up to 150 degrees Celsius.

Product Overview

- Product Name: SALONIA Cordless Straight Hair Iron
- Colors Available: White, Gray, Pink, Blue
- Price: 6,578 yen (including tax)

Availability and Distribution

- Pre-release: Starting October 1, 2025, at select Don Quijote stores.
- Official Release: November 4, 2025, via:

- EC Malls: Official Online Store, Amazon, Rakuten, Yahoo! Shopping, Qoo10, etc.
- Retail Stores: Gradually available at electronics retailers across the nation (some stores excluded).

For more details on SALONIA, visit their official website and social media: