Successful Promotion of Yulin Cashmere at Milan's Oriental Cashmere Radiance Event

A Radiant Display of Yulin Cashmere in Milan

On September 22, 2026, the esteemed event titled "Oriental Cashmere Radiance: The Milan Moment" took place at the National Museum of Science and Technology "Leonardo da Vinci" in Milan, Italy. This event aimed to promote Yulin Cashmere, celebrating its exquisite qualities and expanding its presence in the global luxury fashion market.

A Gathering of Influencers and Experts

The event witnessed a remarkable turnout, with over 100 attendees including key figures from various sectors in China and Italy, such as government representatives, industry leaders, and notable media personnel. This diverse group engaged in discussions and activities centered around the burgeoning cashmere industry and its developmental trajectory.

Key Highlights: B2B Networking and Brand Showcases

The event comprised two significant activities: a B2B matchmaking session and a brand presentation from leading cashmere enterprises in Yulin. The discussions highlighted the evolution of Yulin's cashmere sector, emphasizing a strategic shift from raw material exports to global brand establishment. This transition is critical for enhancing Yulin’s competitive edge in the international market.

During the matchmaking segment, prominent Italian buyers engaged with Yulin’s cashmere manufacturers, exploring numerous collaboration opportunities that have the potential to foster cross-border partnerships. This dialogue set the stage for mutually beneficial relationships, uniting Italy’s fashion expertise with China’s exceptional cashmere resources.

Powerful Speeches Encouraging Collaboration

Noteworthy figures took to the stage to share insights on fostering deeper ties between China and Italy in the fashion realm. Francesco Vassallo, Deputy Mayor of the Milan Metropolitan Area, alongside Zhang Chenggang, the General Consul of the People's Republic of China in Milan, and Mario Boselli, President of the Italy-China Council Foundation, endorsed collaborative efforts and expressed optimism for future endeavors in the industry. Their speeches echoed a commitment to enhancing the synergies between two countries renowned for their rich craftsmanship and innovation.

Yulin's Position in the Global Cashmere Market

Yulin, recognized globally as a pivotal source of high-quality ecological cashmere, has developed into China’s most significant research, development, and production hub for woolen winter garments. The city boasts a complete cashmere supply chain, which is pivotal in delivering exceptional products. As such, Yulin is poised to deepen international industrial cooperation, showcasing the warmth and beauty of its cashmere heritage on an expansive global stage.

Cultural Celebrations and Artistic Displays

Furthermore, the event featured a grand showcase from four representative companies from Yulin: Yingguo Industry, Shaanxi Tuocheng Cashmere Industry Technology, Yulin Yanglaoda, and HBEH. Each brand presented premium cashmere apparel while highlighting their manufacturing capabilities throughout the supply chain. They also secured cooperative agreements with two Italian buying firms, Casile Casile and IWC, establishing a foundation for direct collaboration between Yulin's cashmere brands and Europe’s high-end buying segments.

The post-event festivities allowed for a cultural introduction where the Chinese-Italian singer Nie Hongmei performed Italian classics and folk songs from the northern province of Shaanxi. This captivating performance, enriched with Yangko dance traditions, garnered enthusiastic responses from guests, further bridging cultural divides.

Conclusion: A Bright Future for Cashmere

As Yulin continues to innovate and evolve within the cashmere sector, events like the Oriental Cashmere Radiance not only elevate the brand’s profile but also expand its reach globally. By building strategic partnerships and promoting its rich heritage, Yulin is set to shine bright on the international fashion stage.