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Survey on Beauty Awareness

Svenson Co., Ltd. conducted a beauty awareness survey among 1,035 men and women aged 20 to 69 across Japan from May 22 to May 23, 2025. This article focuses on the findings related specifically to women's concerns about their hair and eyes.

Summary of Findings

• - Majority Awareness: Over 70% of women recognize that both hair and eye appearance greatly influence first impressions. Specifically, 77.4% of women, compared to 51.7% of men, believe that hairstyle and hair impression relate to cleanliness. This belief is especially strong among women in their 40s and up, where approximately 80% agree.
• - Affect of Eye Condition: Additionally, 58.9% of women stated that when their eyes look good, their motivation increases. This highlights the psychological and visual importance of eye care and its influence alongside hair.

Insights into Eye and Hair Care Issues

The survey also revealed notable eye care concerns; 66.3% of women feel eye fatigue, while 35.3% report dryness, and 23.3% notice dark circles. Nearly 60% of respondents agree that concerns about aging effects on their eyes grow with age. Thus, the need for age-targeted eye care solutions is evident.

Despite a high level of awareness about the importance of these visual aspects, over half of the women surveyed expressed uncertainty over proper care methods. Specifically, 51.7% admitted they don’t know the correct way to care for their hair, with nearly 46.9% preferring professional help over attempting to manage hair care themselves.

Detailed Findings on Hair and Eye Perceptions

The survey confirmed that 64.5% of respondents overall acknowledge that hair appearance relates to cleanliness, with women at 77.4% recognizing this more than men at 51.7%. This overwhelming awareness among women indicates that hair is viewed as a critical element shaping one's appearance across all ages. The most commonly reported hair issues include grey hair (52%) and frizz (41%). Additionally, concerns over hair damage and loss were prevalent among various age groups, suggesting a widespread sensitivity towards appearing aged or less attractive due to hair imperfections.

Eye Fatigue Concerns

The survey results demonstrated that the impact of technology use on our eyesight is significant. Around 80% of women noted various issues influenced by screen use, with eye fatigue being the most prominent complaint. Particularly among women in their 60s, about 70% reported noticing eye-related problems, including dryness and sagging. Younger women in their 20s and 30s often complained about dark circles, likely influenced by insufficient sleep or makeup challenges.

Furthermore, nearly 60% of respondents indicated worries about their eyes aging, raising interest in products designed to address both immediate and long-term concerns around eye health and aesthetics.

The Knowledge Gap in Care Practices

Despite this heightened awareness about the importance of hair and eye care, a significant portion of women find themselves at a disadvantage with regards to knowledge about proper care techniques. The survey indicated that 51.7% admitted a lack of understanding about effective hair care, while 52% felt unsure about how to properly care for their eyes.

This knowledge gap may hinder women from taking proactive actions toward enhancing their appearance. Many expressed uncertainty, citing concerns such as, "I don’t know where to start," or "There’s too much conflicting information out there," which highlights a psychological barrier toward engaging with hair and eye care regimens.

Recommended Products for Hair and Eye Care

In light of the survey results, Svenson recommends several targeted care products to help women enhance their hair and eye appearance. Key products include:

• - Refine Leave-in Treatment: A non-rinsing treatment containing natural oils and moisturizers to combat damage caused by dryness and styling, priced at 2,420 JPY.
• - MEIQUE Eyelash Serum: An eyelash serum designed to strengthen and enhance lashes, also retailing for 1,980 JPY.

By addressing these concerns with effective products and advice, Svenson aims to empower women to improve their confidence and enhance their first impressions with better hair and eyes.

About Svenson

Svenson Co., Ltd. specializes in hair care services and products, including hair growth and wig offerings, guided by their brand slogan: "Always with your life." Their Cosmetics Marketing division focuses on developing safe and reliable products aimed at maintaining youthful hair and skin.

Learn more about their offerings at Svenson Cosmetics and explore their targeted solutions for both hair and eye care.